MAM
Lowe Lintas and Partners flies off with Go Air creative biz
MUMBAI: Airline Goa Air has awarded its creative duties to Lowe Lintas and Partners following a six month pitch process. The agency’s Mumbai office will handle the account.
Go Air, a part of the Wadia Group, launched its operations in November 2005 with the objective of commoditising air travel offering affordability, flexibility and convenience with value for money. The airline currently operates over 750 weekly flights and 2,000 plus connections across 21 destinations in the country.
Go Air chief executive officer Giorgio De Roni said, “We believe in the capability and expertise of Lowe Lintas & Partners to enhance our creative outputs and better engage our audience to experience and interact with the Go Air brand.”
Lowe Lintas and Partners chief executive officer Joseph George India adds, “Airlines is a very exciting and challenging category, and 
the low cost sector even more so. We are ready for this challenge and look forward to helping Go Air fly higher. This alignment is even more gratifying since this will further strengthen our relationship with the Wadia Group given our long and successful involvement on the Britannia business”.
Lowe Lintas a wholly owned subsidiary of the Interpublic Group. Besides advertising, Lowe Lintas India offers its clients, holistic marketing services that include public relations, corporate identity and design, digital solutions, direct marketing and CRM, rural marketing, branded content, health care and film production. Its client portfolio includes both long standing relationships with companies such as Hindustan Unilever, Idea Cellular, Tata Tea, Johnson & Johnson, Dabur, Bajaj Auto, ICICI Life Insurance, BPCL, Axis Bank, Britannia, Maruti Suzuki, Titan, Tanishq, MRF and new partnerships with Havells, Micromax, ET Now, Tata Croma, Hindustan Times and Axis Bank.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
