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Love Depot awards integrated creative and digital mandate to GOZOOP Group
Mumbai: Global independent integrated marketing group, GOZOOP Group recently bagged the integrated creative and social media mandate for India’s largest pleasure superstore – Love Depot, owned by TTK Healthcare Ltd. The mandate will be serviced by the group’s headquarter in Mumbai.
The responsibilities of the group include crafting & executing a creative strategy for the brand across all touchpoints. The group will be leveraging a multi-channel approach across conventional and unconventional platforms to tackle the challenges of the sexual wellness category.
TTK Healthcare Ltd is one of India’s leading consumer goods firms and also home to a number of trusted consumer brands like Skore Condoms, Woodwards Gripe Water and Eva Deodorants. They are the pioneers of the sexual wellness business, having been the first company to introduce condoms to India back in the 1950s and also the first Indian company to manufacture them back in the 1960s.
Love Depot’s offerings include the best of International and Indian pleasure brands to Indian consumers, promoting inclusivity by catering to different tastes and preferences. With a view to normalise the pursuit of pleasure, the brand is working hard to destigmatize the category as a whole and provide a one-stop shop for all things pleasure.
About partnering with GOZOOP Group, TTK Healthcare head of digital & e-commerce Arjun Siva shared, “We are looking forward to our partnership with GOZOOP Group and to work collaboratively in this journey of fearlessly pushing the envelope and breaking boundaries. We want to make pleasure accessible for everyone and we look forward to engaging with our audiences through open dialogue and education which will drive acceptance.”
“In today’s tactical and transactional world of marketing, collaborating with Love Depot is a delight. Their dedication to purpose-driven marketing aims to alter the perceptions around pleasure and challenge stereotypes. Excitingly, we’re positioned to pioneer a new category while shattering it at the same time. One-line brief is to simply #BreakTheBox!” shared GOZOOP Group president – business & integration Amyn Ghadiali.
GOZOOP Group has been at the forefront of the advertising revolution, providing leading brands of the nation with solutions that generate tangible results. Recently, the group entered into a strategic collaboration with Puretech Digital and formed GZPure to boost media and brand capabilities.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
