Brands
L’Oréal Professionnel launches its latest campaign
Mumbai: L’Oréal Professionnel has announced the launch of its all-new revamped iNOA hair color. The first ever no-ammonia hair color in the market, launched in 2009, has now been reformulated by the brand leveraging the Oil Delivery System, making it 60% oil-based. The brand also introduced the My Hair [iD] app that provides an AI powered professional color diagnosis and virtual try on. To bring this innovation to life and educate the community, the brand is launching a 360-degree marketing campaign on digital, social media, outdoor, influencers, premium salons, and multi-city events.
The digital film explains the features of iNOA alongside talking about the revolutionary My Hair Id that lets consumers try on various hair colors before committing to one.
The campaign film has been released on social media and has already garnered 1.8 MN views on YouTube alone.
The online communication was further translated to an on-ground series called Look and Learns in 13 cities including Mumbai, Delhi, Kolkata, and Bengaluru with an ambition to train 6500 Hairdressers on using the My Hair Id for a professional diagnosis. The brand is now working with a full roster of beauty, tech, and social media influencers to drive the awareness and adoption of their Virtual Try on app.
Sharing her thoughts, L’Oréal Professionnel general manager India Mathilde Barthelemy-Vigier said, “L’Oréal Professionnel has been a pioneer in developing the professional beauty market, investing in groundbreaking research, technological advancements, and innovations. The launch of the new iNOA is our next big step to establishing our vision of providing science-backed innovations and technological breakthroughs. While we have improved the formula for an improved sensorial experience for the consumers, iNOA is truly now at the forefront of tech with the launch of an all-new hair color diagnosis & consultation app – My Hair [iD]. The app will change the way we consult for color, empowering our Pros with tech that truly elevates them & the consumers.”
Commenting on the launch, L’Oréal Professionnel India general manager marketing Aditi Nanad said, “Clean and personalized beauty are the top two barriers to hair coloration in India today. trends in India. With the new INOA launch, we are not just elevating but transforming the consumer experience with professional in -salon coloration.
INOA is our biggest launch of this year in the professional hair color category, and we will support maximum amplification through a 360-marketing push across all consumer touch points like Digital, Influencers, Outdoors, L’Oréal partner salons and more. We are also working with a host of digital publishers including Meta, inMobi, inshorts and mCanvas among others to build awareness around the My Hair [ Id] through rich media innovation s and AR powered tech solutions.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
