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Looking glass international announces launch of new brand identity and promotes its VP
MUMBAI: Looking Glass International (LGI), the Australian based distribution company specializing in factual programming announced today the launch of a new corporate brand identity and name. The company will now be known as LGI Media and amongst the other changes will be the company’s logo and domain name (www.lgimedia.com).
The corporate name has been refreshed to reflect LGI’s evolving its brand identity. As a valuable asset and with the reputation built under its previous identity, the optimal decision was to refresh the logo, website and visual identity rather than completely change the company name. By evolving its brand identity, LGI Media will continue to develop, finance, market and distribute unscripted programming, create a foundation for new opportunities and offer a fresh, dynamic approach to content acquisition.
“Over the last 14 years we have built a strong reputation for providing high end, quality factual programming,” said, Nha-Uyen Chau, LGI Media Founder & CEO. “Evolving our name rather than completely changing it was the appropriate strategic move and by reflecting our work accurately in the new name we also want to enable new opportunities for future growth”.
LGI Media is also delighted to announce the promotion of Sam Thompson to Managing Director with immediate effect. Thompson has been with the company since 2017 as Vice President of International Distribution and Co-productions, based out of London. In his new position he will be responsible for implementing the company’s content strategy, overseeing the development, distribution and acquisitions of LGI Media’s programming portfolio.
Thompson previously served as Head of Global Sales, heading up the distribution division of sports and lifestyle specialist Factory Media and prior to that he worked in international program sales at World Wide Entertainment and Big Media.
Commenting on the promotion Sam Thompson said, “Working with Nha-Uyen and the team at LGI Media over the last two years has been inspirational and rewarding. We have grown considerably in that time and that is something we are proud of in this ever-changing, global landscape of television. I look forward to contributing to the company’s global growth and continuing to build an eclectic catalogue of high-end factual progamming”.
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De Beers launches ‘A Diamond Is Forever’ centenary book
Visual retrospective traces 100 years of iconic slogan and cultural impact.
MUMBAI: De Beers just dropped a century’s worth of sparkle between two covers because when a four-word line becomes forever, even the book needs a forever title. De Beers Group has released A Diamond Is Forever: The Making of a Cultural Icon 1926–2026, a landmark visual retrospective celebrating 100 years of shaping the modern perception of natural diamonds. The book traces how the brand transformed diamonds from elite heirlooms into universal symbols of love, commitment and personal achievement, with rare archival material, campaign highlights and cultural commentary.
At its core is the legendary 1947 slogan “A Diamond Is Forever,” penned by N.W. Ayer copywriter Frances Gerety. The four words redefined diamonds as eternal promises, earning the title of the 20th century’s greatest advertising slogan from Advertising Age in 1999. The book explores how this idea and others like the “Two Months’ Salary” guideline and the “Right Hand Ring” influenced social rituals, female independence and consumer behaviour worldwide, including in India, where diamonds shifted from gold-centric traditions to emotionally resonant milestones.
Beyond marketing, it showcases collaborations with artists like Pablo Picasso, Salvador Dalí and Raoul Dufy, alongside icons such as Marilyn Monroe and Elizabeth Taylor. Later campaigns, including the 1990s “Shadows” series set to Karl Jenkins’ Palladio, reinforced diamonds as timeless and unique. The narrative also addresses today’s focus on provenance, sustainability and ethical stewardship, positioning natural diamonds as symbols of both enduring love and responsible luxury.
The book arrives as De Beers marks a century of innovation in luxury marketing, from the Great Depression to the era of conscious consumption, offering a rare window into one of advertising’s most enduring brand stories.
In a world where trends fade fast, De Beers didn’t just sell diamonds, it sold forever, and now it’s bound the proof in pages that will outlast even the hardest carat.
