MAM
Long-term Olympic sponsor Xerox will not renew contract
LOS ANGELES: The International Olympic Committee (IOC) and Xerox Corporation have announced that their worldwide sponsorship agreement would not extend. It was due for renewal in December 2004.
An official release informs that Xerox has been a long-standing partner of the Olympic Movement since 1964 and joined the IOC’ worldwide Olympic sponsorship programme in 1994. As the exclusive provider of document publishing systems, services and supplies, Xerox has been an instrumental partner in the publication and distribution of Olympic results during the Olympic Games. It also provides products, services and equipment to assist organising committees for the Olympic Games.
Xerox chief marketing officer Diane McGarry added, “During the Athens Games, Xerox technology will once again accelerate the flow of information, providing the world with instant access to real-time results. Our partnership with the Olympic Games has provided Xerox with a global platform to showcase our expertise. While we certainly appreciate the value of this investment and will leverage it during the Athens Game, Xerox has decided to refocus its marketing to other customer-facing initiatives.”
IOC marketing comission chairman Gerhard Heiberg said, “Xerox has been an excellent partner over the years and we are saddened to see the relationship end. We recognise, however, that in the world today, companies must adapt and alter their business and marketing strategies to accommodate changing market conditions.”
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
