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Lokmat’s G2 Snacks onboards Agency09 as creative agency
Mumbai: G2 Snacks, a new entrant in the FMCG industry from newspaper publication Lokmat, has named Agency09 as its creative agency, following a multi-agency pitch.
The agency will be responsible for defining the brand communication via print that reaches the entire Maharashtra and exploring the new-age audience’s engagement possibilities in the digital ecosystem, said the statement.
“The team Lokmat has always given us great liberty in all our creative collaborations,” said Agency09’s first executive Tushar Khakhar. “We have some interesting and innovative work lined up for G2 Snacks, and are confident of ensuring that G2 becomes a household name.”
Expanding its presence to the F&B category, G2 snacks adds 16 flavors across categories like chips, krunchers, and namkeen. “Harping on the existing wide reach of Lokmat, G2 aims to reach to the remotest locations across Maharashtra with its effective communication,” the brand said in a statement.
“It is always thrilling to foray into new territory and produce a world-class product. With G2 Snacks, we are geared up to create a fantastic snacking experience, made with a combination of high-quality standards and ethnic taste,” said Good 2 Great Industries Pvt Ltd founder Rishi Darda. “We are excited to partner with Agency09 who displayed the right interest and expertise to bring this vision forward.”
G2 Snacks is available across 18 cities in Maharashtra
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
