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Logicserve Digital wins digital mandate for AU Small Finance Bank
MUMBAI: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has been appointed as the Agency on Records (AOR) for AU Small Finance Bank Limited (AU Bank), a Fortune India 500 Company listed at both NSE and BSE.
AU Bank’s digital team will focus on inclusive financial services for the next billion customers by making the banking platform part of the customer’s everyday life. Logicserve Digital will support AU Bank achieve segment-based, targeted campaigns using analytics to strengthen their customer base. This will contribute to AU Bank’s endeavour to become a leading digital bank of choice for customers across all segments, in the next 24 – 36 months.
Speaking on the association, AU Bank chief digital officer Dayakaran Sridhar said, “We are creating a banking ecosystem aimed towards supporting the government’s vision of financial inclusion. Reaching out to the growing digitally active populace in India, the banks’ endeavour is to create an ‘opti-channel’ solution encompassing best in class financial solutions. We aim to leverage programmatic advertising tools for contextual communication and at this juncture, we are delighted to partner with Logicserve Digital for all our complete digital initiative.”
Commenting on the partnership, Logicserve Digital co-founder and CEO Prasad Shejale said,” While digital connectivity and access is the first step to financial inclusion, a lot of strategy and innovation also needs to go into increasing the comfort level of consumers. Contemplating the current situation of internet usage, digital platforms will be ideal to help adopt financial services online and Logicserve Digital will assist in accentuating the step towards making the vision of ‘digital for consumers’ come true. We are thrilled about working with AU Bank since it gives us the opportunity to leverage our expertise in solving a larger objective at a nation level.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
