AD Agencies
Logicserve Digital celebrates consistent success with brand campaigns; wins multiple awards at prestigious platforms
MUMBAI: Logicserve Digital, the Indian media agency arm of Logicserve Group, announced today that it has won multiple awards at the ACEF Marketing and Branding Leadership Awards 2018 and the Chief Digital Officer (CDO) Converge 2018, both held in Mumbai on Friday, 5 October 2018. In a bid to recognise robust digital marketing campaigns, the awards were bestowed basis strong business outcomes witnessed for brands across diverse segments such as BFSI, Healthcare, Travel & Tourism, and Consumer Durables. Logicserve Digital was recognised across categories owing to diverse capabilities such as media strategy, integrated campaign strategy, use of video, and display marketing.
Logicserve Digital’s India-specific campaigns aimed to address the unique demographic, social and behavioral attributes of India. India is one of the most lucrative markets across the world and it comes with its unique challenges waiting to be decoded by the new-age marketers. The digital marketing solutions focussed on customer-centric and tailor-made strategy based on brand awareness, pricing, and targeting the right audience results in a win-win strategy for brands and consumers.
On receiving the accolades, Prasad Shejale, Co-Founder and CEO, Logicserve Digital said, “While we are absolutely thrilled about our recent award wins, I must say that it is also humbling to be recognized for our commitment and hard work. It motivates us to deliver better campaigns everyday and make an impactful difference for our clients in an evolving, competitive market. I dedicate these awards to my team members who have made this possible”.
It has been a great year of successful campaigns for Logicserve Digital. Starting from three category awards at CMO Asia earlier this year to six awards at ACEF and CDO Converge last week, the company has won a total of 51 awards in 2018 (till date).
AD Agencies
Publicis Groupe to acquire 160over90 from WME Group
Deal aims to build data-led platform linking brands, fans and culture at scale
MUMBAI: Publicis Groupe has agreed to acquire 160over90 from WME Group, in a move that signals a major push into the fast-growing world of sports and culture-led marketing.
The deal, subject to regulatory approvals, will see Publicis combine its existing Publicis Sports capabilities with 160over90’s global footprint to create what it calls a unified, end-to-end platform connecting brands with audiences through sport, entertainment and culture.
Founded as a division of WME Group, 160over90 has built a reputation for delivering high-impact campaigns across some of the world’s biggest sporting moments, including the Super Bowl, Olympic Games and FIFA World Cup. With over 670 employees across the US, UK, EMEA and Apac, the agency works with global brands to create experiences that resonate both on and off the field.
The acquisition reflects a broader shift in marketing, where sport has become a central pillar of premium media. With the global sports media market estimated at $150 billion and sponsorships crossing $90 billion, brands are increasingly looking for more integrated ways to engage audiences.
Publicis is betting that a data-led approach will be the differentiator. By integrating 160over90 with its own capabilities, including the Epsilon identity ecosystem and Influential network, the company aims to offer marketers a seamless way to plan, activate and measure campaigns across media, sponsorships, live events and creator partnerships.
Publicis Groupe CEO Arthur Sadoun said, “After building our industry-leading position in identity resolution, commerce, and creators, our next big bet is sport. In the age of AI, it has become one of the most high-value channels for clients.”
He added that combining 160over90’s expertise with Publicis’ data and technology stack would help “connect brands to fans in ways that are both meaningful and measurable”.
Echoing the sentiment, Publicis Connected Media CEO Dave Penski said, “Sport has become the most powerful intersection of culture, commerce and community,” highlighting the growing need to treat sports marketing as a measurable channel rather than just brand-building.
As part of the deal, Publicis will also enter into a strategic partnership with WME Group, enabling closer collaboration on talent, content and brand partnerships. WME Group president Mark Shapiro said the tie-up would open up new opportunities for talent and brands to scale their ambitions globally.
Post acquisition, the combined Publicis Sports entity will report to Suzy Deering, while Robbie Henchman will remain with WME Group to oversee the ongoing partnership.
The move builds on Publicis’ recent investments in the space, including acquisitions of Adopt and Bespoke in 2025 and a partnership with Magic Johnson Enterprises, underscoring its intent to dominate the intersection of sport, culture and commerce.
As brands chase both attention and accountability, Publicis’ latest play suggests the future of sports marketing may be less about moments alone and more about measurable impact at scale.
