MAM
Logicserve Digital bags two DMA Asia Createffect awards
MUMBAI: Logicserve Digital, the Indian media agency arm of Logicserve Group, has bagged two silvers at DMA Asia Createffect Awards 2017 for its innovative campaigns for Bajaj Allianz and JetPrivilege under the category ‘financial products and services’ and ‘data and analytics’, respectively.
The campaign #NoMoreExcuses for Bajaj focused on reaching out to two-wheeler owners in tier 1 and tier 2 cities through programmatic platform. The idea came from the fact that 75 per cent of two-wheelers in India don’t have an insurance.
Communication such as ‘Jaau dya na Saheb!’ connected well with the Marathi audience and there were similar other regional ads, that enabled the brand create great engagement with the audiences across select geographies. The campaign with JetPrivilege used advanced layered re-marketing techniques to boost the loyalty business.
Logicserve Digital co-founder and CEO Prasad Shejale said, “This recognition showcases our commitment to offer unique solutions to our clients and help them provide out-of-the-world experiences.”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
