MAM
Logicserve Digital bags two DMA Asia Createffect awards
MUMBAI: Logicserve Digital, the Indian media agency arm of Logicserve Group, has bagged two silvers at DMA Asia Createffect Awards 2017 for its innovative campaigns for Bajaj Allianz and JetPrivilege under the category ‘financial products and services’ and ‘data and analytics’, respectively.
The campaign #NoMoreExcuses for Bajaj focused on reaching out to two-wheeler owners in tier 1 and tier 2 cities through programmatic platform. The idea came from the fact that 75 per cent of two-wheelers in India don’t have an insurance.
Communication such as ‘Jaau dya na Saheb!’ connected well with the Marathi audience and there were similar other regional ads, that enabled the brand create great engagement with the audiences across select geographies. The campaign with JetPrivilege used advanced layered re-marketing techniques to boost the loyalty business.
Logicserve Digital co-founder and CEO Prasad Shejale said, “This recognition showcases our commitment to offer unique solutions to our clients and help them provide out-of-the-world experiences.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
