MAM
Logicserve Digital appoints Sandesh Sathyanarayana as AVP of business alliances – South India
MUMBAI: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has appointed Sandesh Sathyanarayana as AVP – business alliances to lead the business in Southern India. Sathyanarayana will work on expanding the company’s business portfolio and help strategize business models to service the existing as well as new clients.
Commenting on his appointment, Sathyanarayana said, “India is the fastest growing ad markets in the world and by 2020, roughly 25 per cent of the overall ad spend would be on digital channels. With rapid strides in AdTech, MarTech and automation, and an ever-increasing emphasis on transparency and privacy; digital marketing has been evolving faster than ever. This makes it challenging for brands to stand out and be noticed for the right reasons. That's where Logicserve Digital comes into the picture. We partner with brands and help them win the digital battle while consistently delivering impactful business outcomes. I am really excited to join the energetic Logicserve Digital family and use my expertise to help them achieve greater success in the future.”
Congratulating Sandesh on his new role, Logicserve Digital co-founder and CEO Prasad Shejale, commented, “This strategic appointment has been made at just the right time in our journey. Our Gurugram office started more than a year back. It was a good move for us as it led to a significant expansion of business and provided new growth opportunities. We envision a similar response with Sandesh’s appointment. We already have a decent share of that market. However, we believe, there are many more opportunities in this geography to bank on and expand the business multifold. I am looking forward to leverage Sandesh’s global experience and proven track record of successfully managing renowned global brands. He has a solid reputation of working closely with clients, understanding their pain points and partnering with them to visualise a bigger picture and design robust strategies around it. I am thrilled to have him as part of our growing team.”
A veteran in the marketing industry, Sathyanarayana brings over 10 years of strong experience across technology, brand, and agency side serving multiple facets of digital marketing. Prior to joining Logicserve Digital, Sandesh has worked with brands like Google India, Indian Overseas Bank, Ample technologies, amongst others. He has shaped digital marketing strategies of global brands across various industries. He has a great hold on Marketing Technology, Digital Transformation & Digital media.
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
