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Logicloop secures digital mandate for VIP Clothing
Mumbai: Logicloop, a leading provider of digital solutions, is proud to announce its partnership with VIP Clothing Ltd. As part of this collaboration, the agency will exclusively handle the digital mandate of VIP Clothing Ltd’s key categories: VIP Innerwear and VIP Frenchie.
The agency will spearhead VIP Clothing Ltd’s digital marketing growth, with a strong emphasis on brand, organic growth using SEO and content, social media marketing, driving ROI using performance marketing, and web development. Leveraging their wealth of innovation and expertise, the agency will play a pivotal role in shaping the future of the brand.
Logicloop co-founder Nirav Gosalia said “We have been entrusted with the digital mandate for VIP Clothing Ltd, a renowned name in the industry. At Logicloop, our primary focus is to deliver creative brilliance and strategic insights that redefine success for our clients. The collaboration between VIP Clothing Ltd and Logicloop further strengthens our commitment to driving digital excellence for all our valued clients.”
“VIP Clothing Ltd is committed to enhancing its online presence, and Logicloop’s innovative team and skills will play a crucial role in optimizing our digital strategies and achieving our long-term marketing goals. We are thrilled to embark on this new journey with confidence and enthusiasm,” expressed VIP Clothing Ltd head – marketing & communications Shraddha Sonavane.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
