Brands
Loca Loka tequila makes bold debut in India’s premium market
MUMBAI: Raise a glass, because India has a new spirit to talk about. Loca Loka, the award winning tequila brand born in Mexico and imagined in India, has officially landed in the country’s booming premium spirits market, promising top tier craft with a touch of cultural crossover.
The globally acclaimed label, co-founded by entrepreneur Sree Harsha Vadlamudi, actor Rana Daggubati and composer Anirudh Ravichander, brought its Blanco and Reposado variants to Mumbai this week after a strong international debut across the US and Southeast Asia. The brand’s name blends “Loca”, Spanish for crazy, with “Loka”, Sanskrit for world, capturing its fusion of Mexican heritage and Indian creativity.
Since launch, Loca Loka has picked up medals at major global competitions and earned a loyal following in duty free and export markets. Its India entry marks a strategic shift toward premium bars, restaurants and experience-led retail as urban consumers increasingly seek sophisticated agave based spirits.
The launch celebration lived up to the hype. An invite only tasting saw guests enjoy curated pours that highlighted Blanco’s bright agave notes and Reposado’s mellow oak warmth. The evening expanded into a Delhi dinner and a high energy Mumbai party filled with light, sound and interactive design, echoing the brand’s vibrant spirit.
The tequila arrives with serious credentials. Crafted in the highlands of Jalisco under the expertise of third generation distiller Willy Bañuelos Ramírez, Loca Loka stays true to traditional methods while embracing modern flavour sensibilities. Willy, present at the launch, noted that India’s appetite for craftsmanship and flavour makes it the perfect next chapter for the brand.
The founders offered their own take on the moment. Harsha Vadlamudi called Loca Loka “a business built on craft and clarity”, designed to meet India’s premium shift with thoughtful distribution. Rana Daggubati described the brand as a cultural remix that celebrates both Mexican terroir and India’s rhythm. Anirudh Ravichander added a playful note, revealing that the fermentation process works to music and that this batch rose to his own playlist.
The timing could not be better. India’s tequila market touched USD 600.1 million in 2024 and is expected to reach USD 1.68 billion by 2033. Agave based spirits grew 36 per cent by volume last year, driven by rising disposable incomes and a growing cocktail culture.
Loca Loka will first roll out in Delhi, Mumbai, Bengaluru and Hyderabad along with select airport duty free stores. With city activations, tastings and trade partnerships planned through 2026, the brand is positioning itself as a premium, culturally fluent choice for India’s adventurous drinkers.
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Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
