MAM
LML appoints Partha Choudhary as COO
Mumbai: Two-wheeler manufacturer LML on Tuesday announced the appointment of e-mobility expert Partha Choudhary as its chief operating officer (COO). Choudhary was previously associated with LML as sales and marketing head between 2006 and 2017.
In this new role, Choudhary is tasked with the rapid expansion of the brand in the national and international markets. As COO, he will be responsible for leading the operations functions at a time of major business growth and transformation. Hoping to further promote the growth of the LML brand, Choudhary will spearhead new initiatives as part of his role in ensuring that LML is a leading force in every aspect of e-mobility, said the company in a statement.
The announcement comes as LML is gearing up to make a series of strategic developments in the EV space with a mission to hit the Indian and global markets with its highly innovative products. “We are thrilled to welcome Choudhary at such a dynamic time as our brand is being reinvigorated to capture the phenomenal growth opportunity ahead in the global EV industry,” said LML CEO and MD Yogesh Bhatia. “His flair for driving innovation and scaling high growth will help us deliver game-changing solutions to catalyse the EV industry. He is well acquainted with the working culture of global brands, which puts him in the right position to take charge of strengthening LML’s position as the market leader.”
In his previous stints, Choudhary has successfully led the growth of Hero Lectro (a division of Hero Cycles Ltd), Yamaha, 22 Kymco, and Nilkamal Plastics.
“I’m looking forward to returning to LML because I sense a genuine ambition led by Dr Bhatia. This is backed by my long-standing personal connection to the brand because I worked here for over a decade,” said Partha Choudhary on his new assignment. “With the world’s growing need for all manner of mobility solutions, e-mobility is the ideal solution for our future and we are confident to set up new dimensions to the EV revolution globally.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
