Brands
Lloyd Mathias is now Hewlett-Packard India’s CMO
MUMBAI: Hewlett-Packard India had roped in Lloyd Mathias as the chief marketing officer. Mathias has replaced Ranjivjit Singh who recently quit the company. He will head marketing for HP’s personal computer and printer segment.
Mathias is back to leading a marketing team after rolling out his entrepreneurial venture, Green Bean Ventures, in 2012. On his comeback Mathias mentioned, “It feels good to be back to the corporate grind after trying to be an entrepreneur!”
With over 24 years of experience, Mathias has worked across various sectors which include telecom, consumer goods across in India & South Asia. Mathias has been associated with brands like Onida, United Spirits, PepsiCo and Motorola.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
