Account
L&K Saatchi & Saatchi wins the Total Oil India creative duties
MUMBAI: Continuing its winning ways, L&K Saatchi & Saatchi has won the creative mandate of the Total Oil India, Lubes business. The agency’s Mumbai branch will handle the business.
The account was won post a multi-agency pitch earlier this year in which around five creative agencies had participated.
Total Oil India Lubes division CEO and executive director Prakash Joannalagadda said, “We are pleased to have L&K Saatchi & Saatchi on board for our lubes business and look forward to fruitful association with them. We believe the L&K Saatchi & Saatchi team will partner us to meet our objectives in this market.”
L&K Saatchi & Saatchi CEO and managing partner Anil S Nair added, “We have been closely associated with the automotive segment for close to seven years now…which is a significant period in the history of this organisation. We were excited with this opportunity to work on a globally renowned brand like Total and with our understanding of the automotive space it made perfect sense to give it our all at the pitch. We’re looking forward to a rewarding partnership with this client team.”
The agency’s team that worked on the pitch comprised resources with extensive automotive experience like NCD Charles Victor along with a core account management and planning unit.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
