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L&K Saatchi & Saatchi wins global creative mandate for VFS Global
MUMBAI: VFS Global, the world’s largest outsourcing and technology servicing specialists for governments and diplomatic missions worldwide has appointed L&K Saatchi & Saatchi as its global creative agency. L&K Saatchi & Saatchi won the mandate following a multi-agency pitch, in which leading agency groups participated across multiple rounds of pitching. L&K Saatchi & Saatchi will be managing VFS Global’s marketing and branding mandate for all its operations worldwide.
VFS Global is at an important juncture of its brand journey as it looks to strengthen the brand amongst its consumers, drive engagement and increase awareness about the vast portfolio of product and services.
VFS Global chief marketing officer Belson Coutinho said, “Having pioneered visa, passport, identity management and citizen services for client governments, VFS Global is now focussing on building a strong consumer brand and enhanced customer experience. I am excited to have L&K Saatchi & Saatchi onboard who I believe are the right partners to collaborate with in our journey and take brand VFS Global to the next level.”
L&K Saatchi & Saatchi CEO and managing partner Anil S Nair said, “We are excited and very pleased that we got this mandate from VFS Global after a tough pitch. VFS Global are the pioneers and innovators in the travel support services business and it will be a very interesting category for us to produce some great marketing campaigns together.”
A pioneer of the outsourced visa services industry, VFS Global offers visa applicants around the world a range of services aimed at creating a seamless and convenient visa application process. Since inception, the company has created a variety of tech-enabled innovations to ease the visa process for governments as well as applicants.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
