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L&K Saatchi & Saatchi drives away with Porsche India’s mainline & digital mandate
MUMBAI: Luxury carmaker Porsche India has drawn up strategic plans for the Indian market and has roped in L&K Saatchi & Saatchi to manage its communications mandate comprising both mainline and digital responsibilities. The agency won the mandate in a multi-agency pitch and will manage it out of its Mumbai office for a period of two years.
Porsche India is a division of ŠKODA AUTO Volkswagen India Private Limited, with its headquarters in Mumbai. It is the sole importer for Porsche’s range of sport luxury cars – including the iconic 911, Boxster, Cayman, Macan, Cayenne and Panamera – all of which showcase exemplary driving characteristics, thoroughbred performance, engineering excellence, attention to detail and exquisite craftsmanship.
Sharing his views on the appointment, Pavan Shetty, Director, Porsche India said: “We are thrilled to welcome L&K Saatchi & Saatchi on board as part of our team. In today’s age, it is critical that we partner with an agency that creates integrated solutions, which will help us connect with our audience at multiple platforms and touchpoints. We are confident that L&K Saatchi & Saatchi with its digital first, data-led approach will be able to help us build a stronger brand narrative and engage with audiences across various mediums.”
On winning the mandate, Charles Victor, Executive Director, L&K Saatchi & Saatchi said: “We are so excited to welcome Porsche India into our agency. It is a true Lovemarks brand, and a lot of us have spent our careers hoping we will one day work on this brand. We believe our digital-first thinking and data-driven approach to communication will help the brand create the right ripples. We have a huge challenge ahead of us and are looking forward to partnering Pavan and his team to achieve great success in the future.”
Since commencement of operations in India in April 2012, Porsche has won several prestigious awards from the automotive media for its range of products. It is now poised for a brighter future in India, with the introduction of all-new, exciting models to bolster its line-up. It will also add new dedicated state-of-the-art showrooms and workshops in most primary cities, built in line with Porsche’s international standards.
Porsche enjoys an extremely passionate and dedicated customer base in India and looks forward to welcoming more enthusiasts into its family.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
