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L&K Saatchi & Saatchi bags Thomas Cook India mandate
MUMBAI: Thomas Cook has assigned its India mandate to L&K Saatchi & Saatchi India following a multi-agency pitch. The agency’s Mumbai office will manage the mainline creative services for the travel and tourism services MNC.
Thomas Cook was founded in London and has a wide global presence today. Thomas Cook (India) Ltd. is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business.
On L&K Saatchi & Saatchi’s appointment, the company’s chief innovation officer and marketing head Abraham Alapatt said, “We at Thomas Cook are delighted to announce L&K Saatchi & Saatchi as our new creative agency partner. As India’s leading integrated travel services provider and the most respected brand in travel – we at Thomas Cook (India), have embarked on an ambitious programme of total transformation – of existing businesses as well as pioneering some very exciting innovative new ventures. And as part of this larger exercise, we identified (post evaluating several creative agencies as part of a pitch process) L&K as the kind of young, open, proactive and nimble agency partner we need.”
Alapatt added, “We are certain that our legacy as innovators and pioneers in the travel and payment solutions business, blended with L&K Saatchi & Saatchi’s originality and idea-driven culture, will herald a strong, mutually beneficial partnership for both organisations.”
L & K Saatchi & Saatchi will help Thomas Cook in its ambitious plans of reshaping the way travel is being sold. The agency’s CEO and managing partner Anil S Nair added, “Getting the mandate from probably the best brand in the travel services industry is a matter of great pride for us. The marketing team at Thomas Cook has some outstanding innovative products planned and we are very excited to work with them and help the brand become a true lovemark.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
