MAM
L&K Saatchi & Saatchi appoints Debanjan Basak as executive creative director
Mumbai: L&K Saatchi & Saatchi has appointed Debanjan Basak as its executive creative director. He will be based in Gurugram and report to Rohit Malkani, Jt. national creative director at L&K Saatchi & Saatchi.
With over 15 years of experience in the advertising and marketing industry, Debanjan brings with him a wealth of expertise across brand building, copywriting, storytelling and digital marketing. Prior to joining L&K Saatchi & Saatchi, Debanjan was with Havas India as a group creative director. His earlier stints include Contract Advertising, Dentsu Creative, and Percept.
Debanjan has developed communication for brands such as Ikea, Netflix, Bata, Carlsberg, Reckitt, Amul Innerwear, Platinum Guild International, Hindustan Times, Maruti Suzuki, Shell Lubricants, Westside, Toyota, and more. His other notable achievements include campaigns featured in Lürzer’s Archive and Kyoorius Elephants.
Commenting on Debanjan’s appointment, Malkani said, “Good things come to those who wait, and I am certainly hoping the adage proves true with Debanjan (Debu). His hire comes after a long hiatus, and we are excited to have him on board. Debu belongs to a rare tribe of young creative leaders who combine new-age thinking with technology and culture. His passion for crafting and polishing communication across mediums is commendable. He garnishes all of this with a lop-sided grin and humaneness that is endearing. We can’t wait for him to add muscle to an already buoyant Delhi office.”
Debanjan, added, “I am very excited for the opportunity. Both Rohit and Hindol are great individuals who have done some pathbreaking work. I really look forward to working with them. Moreover, L&K Saatchi & Saatchi has been doing some stellar work across categories and winning awards at the same time. Its continued focus on creating meaningful and relevant work for clients is something I want to build on. I have always believed that advertising is nothing but a conversation which the brand has with consumers. If you make the conversation interesting, consumers will listen to you. After all, nobody wants to be part of a boring conversation.”
MAM
Zee Business BSE bull run 2026 energises Mumbai
Fitness meets finance as thousands run towards health and wealth
MUMBAI: Mumbai woke up to more than just a Sunday sunrise on 22 February. At the MMRDA Ground in BKC, the sixth edition of the Zee Business BSE Bull Run turned the city’s financial district into a lively track where trainers, traders and first-time runners shared the same starting line.
Organised by Zee Business in association with BSE, the annual run has carved out a niche of its own by blending physical fitness with financial awareness. This year’s edition drew enthusiastic participation across categories, including 5 km and 10 km fun runs and a competitive 10 km elite race, reflecting a growing appetite for purpose-driven fitness events.
The morning buzzed with high energy well before the first whistle. Zumba sessions and guided warm-ups got the blood pumping, while a distinctive Bhajan Clubbing segment added a devotional twist to the festivities, proving that even market metaphors can move to a beat.
A host of distinguished guests turned up to cheer participants on, including G Ram Mohan Rao, executive director at SEBI; Nilesh Shah, MD of Kotak Mahindra Asset Management Company; Navneet Munot, MD and CEO of HDFC Asset Management Company; Vipul Mathur, MD and CEO of Welspun Corp; poet and television personality Shailesh Lodha; and Manoj Kumar Sharma, inspector general of police, Maharashtra, widely recognised as the inspiration behind “12th Fail”. Their presence underscored the event’s broader message of discipline, resilience and balanced ambition.
BSE MD and CEO Sundararaman Ramamurthy, described the Bull Run as a national platform uniting citizens and market participants under a shared vision of prosperity and well-being. He noted that as India’s capital markets expand their reach into millions of households, the run symbolises the idea that genuine prosperity begins when health and wealth advance together.
Zee Media Corporation Limited CEO Raktim Das, called the comeback edition, held after a six-year gap, a celebration of consistency over shortcuts. Drawing parallels with long-term investing, he said the run reflected the fundamentals of the market: commitment, resilience and the steady compounding of effort over time.
Zee Business managing editor Anil Singhvi, echoed the sentiment, saying the Bull Run serves as a reminder that the qualities that build strong portfolios also build strong individuals. Discipline, patience and a long-term view, he said, are as vital on the track as they are on the trading floor.
Over the years, the Zee Business BSE Bull Run has grown into a distinctive platform that connects citizens, corporates, investors and fitness enthusiasts through a shared commitment to well-being. With BSE’s continued association lending institutional heft, the initiative stands as a lively testament to a simple idea: that a fitter nation can also be a financially wiser one.
