MAM
L&K Saatchi & Saatchi appoints Debanjan Basak as executive creative director
Mumbai: L&K Saatchi & Saatchi has appointed Debanjan Basak as its executive creative director. He will be based in Gurugram and report to Rohit Malkani, Jt. national creative director at L&K Saatchi & Saatchi.
With over 15 years of experience in the advertising and marketing industry, Debanjan brings with him a wealth of expertise across brand building, copywriting, storytelling and digital marketing. Prior to joining L&K Saatchi & Saatchi, Debanjan was with Havas India as a group creative director. His earlier stints include Contract Advertising, Dentsu Creative, and Percept.
Debanjan has developed communication for brands such as Ikea, Netflix, Bata, Carlsberg, Reckitt, Amul Innerwear, Platinum Guild International, Hindustan Times, Maruti Suzuki, Shell Lubricants, Westside, Toyota, and more. His other notable achievements include campaigns featured in Lürzer’s Archive and Kyoorius Elephants.
Commenting on Debanjan’s appointment, Malkani said, “Good things come to those who wait, and I am certainly hoping the adage proves true with Debanjan (Debu). His hire comes after a long hiatus, and we are excited to have him on board. Debu belongs to a rare tribe of young creative leaders who combine new-age thinking with technology and culture. His passion for crafting and polishing communication across mediums is commendable. He garnishes all of this with a lop-sided grin and humaneness that is endearing. We can’t wait for him to add muscle to an already buoyant Delhi office.”
Debanjan, added, “I am very excited for the opportunity. Both Rohit and Hindol are great individuals who have done some pathbreaking work. I really look forward to working with them. Moreover, L&K Saatchi & Saatchi has been doing some stellar work across categories and winning awards at the same time. Its continued focus on creating meaningful and relevant work for clients is something I want to build on. I have always believed that advertising is nothing but a conversation which the brand has with consumers. If you make the conversation interesting, consumers will listen to you. After all, nobody wants to be part of a boring conversation.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
