MAM
Livspace launches digital campaign – #LivspaceYourSpace
MUMBAI: Livspace, India’s most admired home interiors brand, has launched its maiden brand campaign #LivspaceYourSpace. The all-digital campaign went live in key metros – Delhi NCR, Pune, Bengaluru, Mumbai, Hyderabad and Chennai – which house large catchments of working professionals looking to make homes for themselves.
Conceived and created by Tilt Brand Solutions, this campaign by Livspace captures its USP of bringing transparency, predictability and delight into the once-in-a-lifetime home interiors process by organizing the fragmented interiors ecosystem through technology. It depicts the behind-the-scenes reality of creating beautiful homes – from crumbling materials to unexpected finishes, disappearing contractors to creeping costs, through slice-of-life moments in the daily life of a young couple. These moments are relatable and capture the broad experience of a young professional making a home in India, and showcase the difference that Livspace – with proprietary technology and a three-sided marketplace of the best professionals in India – can bring to the home experience. The TVC will run on multiple platforms including SonyLiv, VOOT, TVF, YouTube, Instagram, Facebook, InShorts, and Hotstar. Livspace will also serve as the associate sponsor on Hotstar for the upcoming India-Australia cricket series.
Livspace chief marketing officer Kartikeya Bhandari commented “With growing exposure, Indians are investing money and effort in expressing their identities through their homes, which is a once-in-a-lifetime experience. Unfortunately, the absence of standardization and process makes home interiors a grueling, at best forgettable experience. With the home being a family’s most important environment, Indians deserve better, and that’s what Livspace offers. For our first campaign we wanted to showcase the pain points in a relatable manner, and show consumers that they can bring their desires to life in a delightful manner.”
Tilt Brand Solution chief creative and content officer Shriram Iyer commented “The more we interacted with the Livspace team, the more we were certain that we were going to be part of a journey that was going to fundamentally change India’s behavior when it came to doing up homes. Speaking to home-owners, the one thing that resonated right through is that doing up one’s dream home is easier said than done. There are many things that could go wrong and most usually do! Hence we chose to build our entire creative narrative around a young couple discovering the settling-in pains of their newly designed home. We used humor to enlighten audiences about the perils of getting their interiors designed by themselves instead of an expert. And then introduced Livspace as the expert which will deliver their dream home flawlessly and effortlessly – from start to finish!”
A fast-growing online interior design platform, Livspace offers a three-sided marketplace, connecting interior designers, vendors, and homeowners. Through a combination of data science, algorithms, and design, it creates a unique experience for homeowners, and scale the job of interior designers. Currently, Livspace serves nine metro areas in India, with a community of over 20,000 customers and over 3,500 interior designers.
MAM
Flipkart elevates Asim Saurav Das to Director role
Nearly decade-long journey sees brand marketing veteran take on senior leadership position.
MUMBAI: When you climb the e-commerce ladder one thoughtful campaign at a time, eventually the view from the top becomes irresistible and Asim Saurav Das has just reached a new floor. Asim Saurav Das has been elevated to director at Flipkart, marking a significant milestone in his nearly decade-long journey with the organisation. In his new role, he will continue to drive strategic initiatives across brand and marketing, contributing to Flipkart’s growth and market leadership in India’s fiercely competitive e-commerce landscape.
Das joined Flipkart as a Management Trainee and has steadily risen through the ranks, holding key positions including Brand Marketing Manager, Senior Manager, and Associate Director. Before Flipkart, he gained early experience with Procter & Gamble and Hindustan Times. His elevation reflects a strong track record in brand strategy, consumer insights, and delivering impactful marketing outcomes.
From trainee to director in under ten years, Das has clearly mastered the art of scaling brands proving that in the world of online retail, the best way to the top is still through smart, consistent steps rather than shortcuts.
