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Livpure reminds us to sleep like a boss
MUMBAI: To mark the occasion of World Sleep Day, Livpure Sleep reached out to some of India’s leading CEOs to learn about their sleeping habits. Surprisingly enough, the study found that, while shouldering the gigantic responsibility to grow their empires and hectic schedules, a majority of the respondents are managing enough sleep in day-to-day life.
Losing sleep over work might seem like a commendable characteristic, but it does have a significant impact on one’s physical and mental health. On the other hand, sound sleep leads to better productivity and concentration, lower risk of weight gain, greater athletic performance, and lower risk of heart disease, depression, and burnout. Contrary to how the lockdown phase has been with work from home overpowering the work-life balance, Indian CEOs have managed to find ways to compete with the ongoing stress and are also ensuring sufficient sleep cycles as a part of their daily routine.
From one of the few surveyed companies, Trade India’s COO Sandip Chettri follows a very disciplined routine and fixed work schedule. When asked if he experiences trouble falling asleep, he responded with, “No, as I practice yoga and meditation which helps me fall asleep easily.”
The insights collated by Livpure Sleep pointed towards the fact that most industry leaders prefer fixed sleeping hours and try to achieve a long and deep sleep. Most of the respondents, who were founders, co-founders, CEOs, etc, try to get an average of seven to eight hours of sleep. However, many of the leaders responded that they experience difficulty falling asleep since their mind is active. While some nights work thoughts disturb their sleep, this doesn’t happen every day.
Livpure Sleep CEO Pritesh Talwar said, “I think that if you are waking up fresh and energised, you had a sound sleep. I like to start my day early so I fall asleep between 10-11 pm and start my day at six in the morning. I have made it a point to follow the schedule to make sure that other things fall in line and now my body has also become used to it. If I am awake past 12, my body starts resisting and hints at getting to bed as it’s past bedtime.”
Along the same lines, dental startup toothsi co-founder Arpi Mehta said, “I’d advise everyone to follow a fixed schedule to avoid feeling tired throughout the day but, unfortunately, due to my lifestyle and commitments, I am not able to adhere to one. Being an entrepreneur, stress makes it hard to sleep. While I do wish to complete eight hours of sleep daily, sometimes it becomes impossible which is when power naps come to the rescue.”
Comic Con India founder Jatin Varma said, “For me, a minimum of six hours of sound sleep is necessary but eight hours is ideal. My sleep hours are generally fixed except for the weekends. But, travel affects my sleep and I have trouble sleeping a day or so after I come back home. Long, stressful workdays can also affect my sleep. Lastly, if I get stuck in an OTT binge, then my schedule goes for a toss.”
Through the survey, Livpure Sleep aimed to encourage better sleeping habits among Indians, while focusing on the country’s most prominent business leaders. The data collated will go a long way in helping people understand how important it is to get a good night’s rest.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
