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Liverpool Club taps Aura Sports for online sales
MUMBAI: Specialised digital sports agency Aura Sports, Liverpool Football Club and Granada Media have announced that Liverpoolfc.tv, the digital arm of the 2005 Uefa Champions League winners, have appointed Aura Sports as the exclusive third-party sales and sponsorship agents for the clubs official website, www.liverpoolfc.tv.
Liverpoolfc.tv claims to be the biggest and most trafficked Football Club website in the UK, delivering up to 48 million page impressions monthly, with over 2.7 million unique users.
Aura Sports client services director Sandie Murphy says, “Liverpool showed once again last season, just what a huge club they are within the football family. We are naturally thrilled that they have now agreed to appoint Aura Sports to this role. They bring a huge level of support, from right across the UK and also from all corners of the globe. We are very much looking forward to working with them on a log term basis.”
Liverpoolfc.tv GM Stephen Michael, says, “Over the last few seasons Aura Sports have become a key player in the digital sports arena, with a very strong reputation throughout the football industry. Liverpool fans are some of the most passionate and dedicated fans in the country and it was therefore very important to us that we chose the right partner to work with. We are very pleased to have reached this agreement with Aura Sports and look forward to a long and mutually successful business relationship.”
Aura Sports now represents the official websites of 88 of the top UK Football clubs. The Aura Sports UK network now has over 10.5 million unique users
In 2004 BSkyB acquired a minority share in the company.
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WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
