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Liqvd Asia wins marketing mandate for Peerless Hospitals in Kolkata
Mumbai: Peerless Hospital, a leading healthcare institution in Eastern India, has collaborated with Liqvd Asia, a renowned digital marketing agency, to spearhead its marketing campaign aimed at promoting its emergency ward services. With a focus to establish top-of-mind recall (TOMR) among patients, Liqvd Asia will leverage its expertise to enhance awareness about Peerless Hospital’s emergency ward expertise by spotlighting its cutting-edge facilities and expert medical staff.
The campaign aims to highlight the crucial importance of having a reliable healthcare provider during emergencies, utilising outdoor print and above-the-line (ATL) activities. Drawing from the insight that emergencies can strike unpredictably and affect anyone, the initiative emphasises Peerless Hospital’s readiness to handle such situations 24×7 with expert medical staff and cutting-edge facilities. Through statistical data, it underscores the way Peerless Hospital stands as a beacon of hope in such critical times, offering a pathway from crisis to recovery. With the message – “The Emergency Expert”, the campaign seeks to drive recall and encourage the public to choose Peerless Hospital for their emergency care needs.
Liqvd Asia’s extensive experience in the eastern region, coupled with its recent expansion with a branch office in Kolkata, positions the agency well to execute the campaign effectively. The agency’s past collaborations with Bisk Farm, Legrand, in Kolkata underscore its commitment to the region’s healthcare landscape.
Commenting on the partnership, Peerless Hospitals deputy MD Ravindra Pai said, “At Peerless Hospital, our priority is to ensure top-quality care for every patient. We are committed to providing the highest standard of treatment, ensuring that everyone who visits our facility leaves with a sense of satisfaction and well-being. Liqvd Asia’s impeccable reputation and capabilities made them the automatic choice for crafting & promoting the campaign. It allows us to amplify our message and reach more individuals in need of emergency services. We are confident that this collaboration will not only increase awareness about our 24×7 exceptional emergency ward but also reinforce our dedication to providing compassionate healthcare.”
Liqvd Asia business head Monish Sanghavi added, “At Liqvd Asia, we believe that health is paramount and it is our core belief to prioritise the well-being of individuals. Joining forces with Peerless Hospital for this campaign is a testament to our shared commitment to excellence in healthcare. This campaign is particularly close to our hearts as it aligns with our mission to educate and disseminate the right information, so that no one is deprived of expert care in case of a medical emergency. We chose the path of honesty by sharing real-world numbers to elevate awareness about Peerless Hospital’s world-class emergency services and empower individuals to make informed decisions about their healthcare needs, when it really matters.”
The campaign has already commenced and will continue for several more months, with the hope of making a lasting impact on healthcare awareness and accessibility.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
