MAM
LIQVD ASIA wins creative mandate for Jiva Ayurveda
MUMBAI: Mumbai-based LIQVD ASIA has been awarded to shoulder the integrated creative duties of Jiva Ayurveda, founded in 1992 by Dr Partap Chauhan. With the world’s first online Ayurvedic centre and telemedicine practice, Jiva facilitates personalised Ayurvedic treatment to millions of people worldwide.
The objective of the pitch was to partner with a brand, who could stir a conversation to transform the traditional perception of Ayurveda and make it relevant to the present day. LIQVD ASIA has been recognised as one of the fastest evolving agencies in India and Asia Pacific.
Jiva Ayurveda director Madhusudan Chauhan said: “For the last 27 years, Jiva Ayurveda has always adopted a participative approach, empowering and educating people on ways to adopt a healthier lifestyle with Ayurveda. Greater awareness of the true powers of Ayurveda and debunking the Generation Z’s perception of it as a nostalgic grandma’s ‘shehat ke nushkhe’ is crucial in completely redefining the concept of preventive healthcare, especially in the post-epidemic world.”
He further elaborated, “With more and more people depending upon social and digital channels, Jiva will build upon its already existing strength to broaden that community fulfilling its vision of a healthier, happier society and becoming the voice of ‘evidence-based, data-driven science’ pioneered at our company. Ayurveda is India’s priceless gift to the world, and more people not only need to know of it, but also apply it in their day-to-day lives. LIQVD ASIA ’s vision aligns with Jiva’s on that matter, and we are confident that this collaboration will take Ayurveda to every home, every phone, every heart!”
LIQVD ASIA COO Tanushree Radhakrishnan said, “Jiva through its services and wellness products has been working on bringing about a change through Ayurveda in the realm of education, health and culture and we are happy to partner with them. The ideology of Jiva, to make Ayurveda a way of life is something I personally relate to and hence this win is more fulfilling”.
The creative scope of work for LIQVD ASIA would be to unearth the science and beauty of Ayurveda and get people excited about the myriad products and exemplary services that Jiva has to offer. LIQVD ASIA has been consistent in elevating its brands across digital platforms and would ensure that Jiva becomes synonymous with authentic and contemporary Ayurveda.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
