MAM
LIQVD Asia sets shop in Delhi; appoints Saurabh Gupta as biz head
MUMBAI: Empirical multi-ethnic marketing company LIQVD Asia is setting up its office at Gurgaon in Delhi NCR. The company has appointed Saurabh Gupta as its business head.
Gupta is entrusted with the responsibility to provide holistic digital solutions for all clients of LIQVD Asia in the region. Prior to this, he was in charge of the digital wing of Allied Media Corp.
LIQVD Asia managing director Arnab Mitra said, “We’re thrilled to welcome Saurabh on board. Saurabh’s immense experience in the space and progressive approach to innovate aligns perfectly with our business plans. We are sure he is the right person for our commitments to our clients in the region.”
Gupta added, “LIQVD Asia has been on an assertive and progressive path and I would only love to contribute my bit to its growth exploring the constantly evolving in the digital landscape. I strongly believe that with LIQVD Asia’s culture and leadership one cannot but eagerly look forward to a tremendous learning experience.”
Gupta’s expertise lies in digital media brand solutions, online and mobile gaming, VAS, digital activation and online publishing. He has previously worked in companies like Wipro, Lakshya Consulting, Games2win India, Zapak Digital Entertainment and Allied Media Corp.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
