MAM
Liqvd Asia promotes Monish Sanghavi, Sunil Gangras to join the Board of Directors of the company
Mumbai: Liqvd Asia’s journey of growth and success is evident across multiple fronts, with increasing business revenue, enhanced profitability, a diversified client portfolio, and the production of award-winning work. Notable brands such as Parle, BOB Cards, ICICI Bank, and Pfizer stand as testament to the company’s prowess in the industry. Operating from strategic locations in Delhi-NCR, Kolkata, Bengaluru, and Mumbai, Liqvd Asia is dedicated to crafting compelling digital narratives for prominent events like the IPL.
The company is gearing to enter into a new chapter with the appointment of Monish Sanghavi and Sunil Gangras as Directors – leveraging their expertise to drive further growth.
Liqvd Asia founder Arnab Mitra, said, “At our company, we have consistently embraced evolving trends and advancing technologies. While these changes present new challenges, they also provide us with opportunities for innovation and growth. We are also excited to introduce our new directors and look forward to the continued progress. To honour the invaluable contributions of our dedicated team members, we are proud to offer Employee Stock Ownership Plans (ESOP) to those who have been with us for over five years. Their unwavering commitment and hard work have been crucial in driving our remarkable growth over the past fiscal year.”
Sanghavi commented on his new role as Director at Liqvd Asia, saying, “This new role is another feather in my cap and a new opportunity to continue driving Liqvd Asia’s vision forward. We have an exceptional team, and I am confident that we will achieve even greater success together.”
Liqvd Asia director Sunil Gangras further commented, “Being a part of Liqvd Asia’s journey has been incredibly rewarding. I look forward to leveraging our creative strengths to produce more avenues along with innovative and impactful work for our clients.”
Recently the company also announced the opening of their new operations in Kolkata, marking another milestone in their expansion journey. Their collaboration with the prestigious Peerless Group in Kolkata signifies a promising start.
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
