Account
LIQVD Asia, India wins digital mandate for Indiabulls Housing
MUMBAI: Experiential multicultural marketing entity, LIQVD Asia, India has bagged the digital media mandate for Indiabulls Housing Finance in a multi-agency pitch. The account will be handled out of LIQVD Asia’s Mumbai office.
As part of the mandate, LIQVD Asia will be re-launching its digital marketing initiatives immediately. The campaign for the Indiabulls Housing products will start from India and will gradually penetrate into other markets such as the UK and the UAE.
Indiabulls Group has presence in housing finance, real estate, asset management and securities businesses.
Indiabulls Housing Finance marketing head Rahat Ahmed said, “There has been a marked shift in consumer and brand behaviour in the recent years. Digital has disrupted the way brands communicate with their customers; it allows us to engage with customers in a space where they spend most of their time. This helps us to have targeted conversations with specific audience. Digital allows us to go beyond the corporate website and humanize the brand. We are happy to have found concurrence in our thought process with Team LA. Innovation is an attribute that echoes in every team member of the agency for relevant and worthy solutions.”
Indiabulls Housing Finance senior manager- marketing and communication Ankit Banga added, “LIQVD Asia fits our requirement of a digital strategy and marketing partner as they have shown potential to be symmetrical with the core views and ideas of IBHFL. Their fresh and measured approach towards digital singled them out as the new age partner for a brand like ours’ that considers new age communication tools like digital to be one of the most critical in their marketing mix.”
LIQVD Asia managing director Arnab Mitra said, “We are overwhelmed and extremely excited to work with Indiabulls. The team will work with 100 per cent commitment to live up to the confidence that the brand has showed in us. We would like to deliver innovative ideas ensuring maximum reach and value for IBHFL through our “Digital. On Road” strategies.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
