MAM
Liqvd Asia bags GMR Hyderabad International Airport social media management account
Mumbai: Following a multiagency pitch, Liqvd Asia has successfully bagged the social media management mandate for GMR Hyderabad International Airport. The account will be handled out of Liqvd Asia’s Mumbai office.
Liqvd Asia will be responsible for a comprehensive media strategy that would focus on building the brand of the GMR Hyderabad International Airport. The mandate includes 360-degree social media management, maintenance, and upscaling of the various social media handles and profiles of the GMR Hyderabad International Airport.
Speaking on the occasion, Liqvd Asia managing director Arnab Mitra said, “We pride ourselves on the ability to understand the environments that our clients operate in and using the expertise that we pride ourselves on being able to deliver cutting edge solutions to clients. These results-oriented and outcome-driven strategies has helped Liqvd become one of the most competitive agencies in this vertical in a very short span of time. We are confident that this very facet would help us drive an extremely effective and result oriented campaign for the GMR Hyderabad International Airport. We appreciate the faith that they have entrusted us with and will showcase our strengths and prowess through the campaigns that will commence shortly.”
The scope of the mandate covers raising the profile of the GMR Hyderabad International Airport through their various social media and online profiles. A comprehensive strategic approach was part of the pitch which saw the mandate being swung towards Liqvd Asia.
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
