MAM
Liqvd Asia bags creative & social media mandate for TATA Shop Share Smile
NEW DELHI: Liqvd Asia has successfully added yet another feather to its hat by winning the mandate for TATA Shop Share Smile program. Won after a multiagency pitch, the mandate will be handled out of Liqvd Asia’s Mumbai office.
Shop Share Smile is a special program for all Tata employees and the channel partner of a Tata Group company in India wherein employees, the family & friends they refer and the channel partners, who get invited by a Tata company, can avail offers from various participating Tata Group companies.
Liqvd Asia will be responsible for a comprehensive creative & social media strategy that would focus on the building awareness and more engagement on the initiative brought by TATA Group. The mandate includes 360-degree social media management, maintenance and upscaling of the various social media handles and up the game of creative management.
Liqvd Asia COO Tanushree Radhakrishnan said, “TATA is one of the most loved brands in the country and it’s definitely a privilege to be the face of such an esteemed brand and be responsible for their outlook towards their enormous clientele. We are glad that the team at TATA Shop Share Smile has entrusted us with this task and we are confident of putting our best foot forward.”
Liqvd Asia national brand strategy head Purnima Kathuria Bhambri said, “It's a fantastic win. We are honored and proud to have a TATA group company in our client portfolio. This prestigious win serves as a great testament to our strategies and services that we have been offering to our clients. With the same zeal, we are confident of delivering our best of services and out-of-the-box solutions to TATA Shop Share Smile."
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
