MAM
Lipton’s Bangalore International Marathon Run on May 15
MUMBAI: Sports event managers Crossover and I-Congo (Indian Confederation of NGOs) have roped in Hindustan Lever’s Lipton, Dell, Titan, Ten Sports, Radio City Bangalore, the Karnataka Government, Karnataka Athletics Association (KAA) and Hotel Royal Orchid for the first ever International Marathon to be held in India’s Silicon and Garden City-Bangalore on 15 May.
The entire marathon would be held to promote philanthropy for social justice and social giving for one’s favorite cause through I-CONGO. I-Congo is a first of it kind national collective of over 155 credible, transparent and accountable NGOs working on social causes nationally like child rights and education, community welfare, environment, wildlife and animal rights including stray dogs, cancer patients, disability and various causes.
Encapsulating the highest standards of sportsmanship, grit and resilience, the event is geared up to see participation from Bangaloreans and several national and international marathon runners.
The entire Marathon covering 42.195 kms, the 21.1 kms semi-Marathon and the seven km Celebration Run would be the options available for the expected 30,000 plus participants to the event.
A registration fee is expected to garner around Rs 4.5 million at Rs 150 per person, while around 1000 NGOs are expected to bring in at least Rs 15000 each from sponsors to total Rs 15 million.
The complete event would cost around Rs 30 million. The prize money would be Rs 1 million this year, however Crossover head sale and marketing Darshan M is confident the success of the event would definitely call for a higher amount during the next edition of the race, which is likely to be an annual event.
Lipton is the presenting sponsor, Dell the associate sponsor, supported by the Government of Karnataka and the event will be held under the aegis of the KAA. Hotel Royal Orchid are the official hosts, Titan the official timers, and Ten Sports and Radio City Bangalore the official Media Partners.
Live reports will be broadcast on Radio City Bangalore and the event is likely to be telecast a week later on Ten Sports.
Lipton general manager P Krishnamurthy who has been a participant as a runner in the Marathons held elsewhere in India, said, “Lipton stands for natural vitality. A marathon also symbolises vitality, as demonstrated in the spirit, grit and resilience of a runner; it is therefore befitting that Lipton associate with the event. Today’s hectic lifestyle leaves little space for people to take time out for good things-to be with themselves/the outdoors/nature, to connect with the world around them. The marathon is a good opportunity to do this, and running in particular helps people feel good, look good and get more out of life, which in essence reflects the Unilever mission. Lipton is proud to bring the event to the city.”
To make the event truly international, and to hold it as per global standards, Bob Braid, an international class rated measurer who also measures for events such as the Olympics would be inspecting and ratifying the race route as per international standards. Athletes from Kenya, Ethiopia, Bangladesh and Pakistan are likely to participate in the marathon, as are a number of celebrities from all walks of life.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
