MAM
Lipika Kapil joins Cuemath as director, head global PR and communications
Mumbai: Cuemath, a global math learning platform, has announced the appointment of Lipika Kapil as director and head of global PR & communications. Based in Bengaluru, she will set up the communications function and lead the PR and communications efforts for Cuemath across key markets – India, the Mena and the US. She will report to CMO Varun Jha.
With over 15 years of experience in the field of communications, Kapil, as part of the marketing and growth team, will be instrumental in managing the brand’s reputation and building awareness for Cuemath. She will also support strategic marketing initiatives for the brand globally. Prior to joining Cuemath, Kapil managed communications for Koo, which is the country’s first multi-lingual and the world’s second-largest microblogging platform.
She said, “Edtech is one of the most exciting industries in the startup sector, and I am thrilled to be part of a mission- and vision-driven brand like Cuemath. What excites me the most is Cuemath’s sharp focus on teaching math as a life skill beyond academic excellence and its student-centered learning approach, which offers a unique opportunity for storytelling. Another exciting aspect of the role will be to anchor communications across international markets and power the brand’s marketing initiatives that aim to take Cuemath closer to our customers across the globe. It’s my pleasure to join the business at this juncture and play a critical part as Cuemath commences the next phase of its journey.”
Jha said, “As Cuemath aims for global expansion, we see marketing and brand communications as one of the most important business pillars for the company. Therefore, the role of PR and communications becomes more important than ever. With Kapil’s experience of managing PR and communications for a variety of brands across industries, her role will be beneficial in designing and implementing PR strategies for Cuemath across markets. She, along with her team, will also support strategic branding and marketing initiatives as the organisation expands further. I am delighted to have Kapil on board and wish her a fantastic stint at Cuemath.”
Cuemath aims to become the number one math learning platform globally, with the mission to create the next generation of invincible problem solvers. Over 2,00,000 students globally have learned math the Cuemath way from over 8,500 vetted, qualified, and experienced teachers. Currently present in more than 80 countries, Cuemath aims to expand to over 100 countries by FY’23. This plan includes bolstering its presence in North America, APAC, the UK, Europe, Middle East and capturing markets in Africa and South America.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
