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Lintas Live bags mandate for Classic Legends
Mumbai: Digital-first creative PR agency Lintas Live has won the full-service mandate for a key brand of Classic Legends. The mandate entails managing the brand’s creative, PR and social media requirements in entirety.
The agency won the business in a multi-agency pitch and the account will be handled by the Mumbai office of Lintas Live, said the statement.
Classic Legends is an Indian company established to re-introduce iconic marquee motorcycle brands in the market. The brand aims to become India’s first true lifestyle company and provide opportunities to consumers to relive the heritage of classic brands by co-creating product and service offerings along with the motorcycling ecosystem.
“We are thrilled to partner with Lintas Live for their passion for our brand and unique Live approach,” said Classic Legends CEO Ashish Singh Joshi. “We are confident that along with devising a comprehensive communications strategy, the agency would also enhance our brand proposition and narrative. The agency truly recognises the brand’s unique ethos and positioning, and we look forward to a fantastic partnership.”
According to a statement, the agency’s responsibility will be to drive the brand strategy, campaign planning and creation of live topical content that propels the company’s visibility through the right channels.
Lintas Live president Ameer Ismail said, “To win this full-service marquee mandate is a matter of immense honour and a testament to our unique Lintas Live model and its relevance to brands. We are proud to have successfully married our deep understanding with creativity and digital thinking through our ideas and will attempt to smartly position Classic Legends and its key brands in the mind space of customers and fans.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
