MAM
Lintas Initiative Media bags Crazeal’s media biz
MUMBAI: Crazeal.com, the India unit of group-buying website Groupon, has awarded its media mandate to Lintas Initiative Media.
The account size is estimated to be Rs 250 million.
Present in 45 countries, Crazeal has over 120 million subscribers.
“Our aggressive and efficient launch strategy for the brand was appreciated by the client. The passion of the team was the icing on the cake. A win is always celebrated, and learnt from,” said Lintas Media Group COO Raghav Subramanian.
Lintas Initiative Media CEO Sudha Natrajan added, “It is so motivating for the team. We are keen to work on the challenge of making Crazeal, which would be a late entrant into the market, succeed. Our past track record has been great in achieving this.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
