MAM
Lintas C:EX Entertainment names Niranjana H as CD – brand solutions
Mumbai: Lintas C:EX Entertainment, the newly launched branded and original content division of MullenLowe Lintas Group has named Niranjana H as creative director – brand solutions.
In this new role, Niranjana will be responsible for identifying and creating content opportunities for brands. The appointment is effective immediately, said the company.
MullenLowe Lintas Group aims to strengthen its foothold in the original and branded content space through Lintas C:EX Entertainment. This new appointment is another step in the direction of furthering the divisions’ vision of telling impactful and entertaining stories.
A broadcast media and entertainment professional, Niranjana comes with over nine years of production experience across films and television with expertise across the board in ideation, producing, writing, pre-and post-production. Her experience across different genres –both fiction and non-fiction – combined with a strong understanding of content development – both scripted and non-scripted – will help the division to curate a slate of original content Ips, according to the agency.
In her previous professional journey, Niranjana has been a part of Discovery Communications, Zee Entertainment and most recently, Arré (U Digital Content). She has been responsible for story development, scripting, production and the final output for fiction programming during her aforementioned stints. At Zee Entertainment, Niranjana contributed to more than five primetime shows as well as weekend shows – “Qubool Hai,” “Neeli Chatri Wale,” and owned the programming, content curation and strategy for TLC, TLC HD World and Investigation Discovery at Discovery Communications. She also served as executive producer on Discovery and Discovery Plus originals apart from the curation.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
