Account
LinOpinion GH wins communications mandate for VIP
MUMBAI: LinOpinion GH has won VIP Industries mandate for assisting the luggage company in developing the best strategic communication route and create a stable, resounding image for its brands including VIP, Carlton, Alfa, Aristocrat, Skybags and Caprese. The account was won after a multi-agency pitch.
VIP Industries VP marketing Sudip Ghose said, “We are proud to be associated with LinOpinion GH and we look forward to a successful and long standing association with them. With their vast expertise in the retail and lifestyle sector, we are sure that VIP Industries will evolve into an even stronger entity and our brands will get a distinct positioning thereby impacting on image and market share.”
LinOpinion GH and Lowe Lintas and Partners executive director Ameer Ismail added, “We are thrilled to partner with such a prestigious and iconic brand. At LinOpinion GH, we cater to the requirements of diverse clients. With our domain expertise and proven track record we demonstrated the right mix of insight, strategy and ability to execute seamlessly across market segments through the pitch processes. We will use unconventional and innovative communication routes to add value to this campaign as it unfurls. VIP is a highly coveted name in the luggage manufacturing industry and we are extremely proud to have them on board with us.”
For LinOpinion GH, VIP Industries comes as a significant addition to their already existing roster of some leading clients in the lifestyle, travel and luxury retail space. These brands include Seiko, Supermax, Tourism Victoria, Starwood Group, Etihad Airways among others.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
