MAM
LinHealth is now ICC Lowe LinHealth
MUMBAI: Lowe Lintas & Partners‘ healthcare solutions agency LinHealth Communications will now operate in strategic partnership with ICC Lowe and has been rechristened ICC Lowe LinHealth, in India. ICC Lowe encompasses 13 agencies around the world and has a global presence within the IPG network of healthcare agencies.
ICC Lowe is a global healthcare communications organisation with multiple full-service offices in the US, Europe, and the Asia Pacific region and offers solutions to healthcare marketers such as Vertex, Biogen Idec, Astra Zeneca, GlaxoSmithKline, Sanofi-Aventis and Gilead.
ICC Lowe integrates specialiced services in advertising/promotion, medical education, strategic planning, branding, digital solutions, mobile, sales training and consumer health marketing to build world-class brands and create positive outcomes that can transform the lives of healthcare consumers.
LinHealth president Dr Mehul Shukla said, “The aim is to bring into India all the latest and the most relevant technology and services in the healthcare communications space. And also to share with our global network, the skills and various Marcom models that have been developed, tested and perfected by LinHealth, here, in India.”
ICC Lowe president Paul O‘Neill said, “The addition of LinHealth represents a significant expansion for ICC Lowe beyond its considerable strength in the US and EU. The quality of the management team led by Dr Mehul Shukla and the superior reputation of LinHealth in India made the decision to enter this key market vastly easier. Their integrated business model and company values align ideally with ICC Lowe and we are tremendously excited to be working together.”
Lowe Lintas & Partners chief executive officer Joseph George said, “With access to ICC Lowe‘s tremendous experience and expertise in healthcare communications around the globe; ICC Lowe LinHealth will now be able to deliver truly expert solutions to the Indian Pharma and Medical market.”
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
