Brands
Line partners with Games2win to launch ‘Power Cricket T20 League 2015’
MUMBAI: Life platform Line and mobile game company Games2win have entered into a strategic partnership to present ‘Power Cricket T20 League 2015’.
Users can play against the best cricket teams from all across the world in three different modes – tournament, super scorer, and scenario. Through the integration, users get a chance to buy free power-up for doing certain action in the form of immersive gaming on Line platform.
“Cricket is not a game but religion in India, by publishing our first game on cricket genre we reinforce our commitment to bring local content to our users,” said a spokesperson from Line.
Games2win CEO and co-founder Alok Kejriwal said, “We admire Line for its ability to deliver a world class and immersive messaging app service and as a mobile games company, we have always strived to create games that delight, entertain and engage our users. Games2win partnering with Line will deliver the best of both worlds to Indian consumers who will find it extremely entertaining to chat, message and play games, all in one place. We have many #1 games to our credit in India on the Android, iTunes and Windows mobile stores and the best of these games will be integrated with Line key services.”
Along with the launch of the game, Line has allowed advertisement on its platform for the global first as India is advertisement monetisation market and not follows in-app purchases. It represents Line’s more local focused strategy to adapt to the market conditions. Line has a long term view on gaming in India and is ready to develop it more by partnering with key players of the ecosystem.
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
