MAM
Linc Pen ties up with Pune Warriors India for IPL 6
MUMBAI: Linc Pen & Plastics has tied up as an official team sponsor for Pune Warriors India for the current season of the Indian Premier League (IPL 2013).
Following the terms of the agreement, Linc Pen will have a presence on the leading side of the cap of the players of Pune Warriors India.
Pune being an educational hub and Linc‘s product being directly related to education, it sees a huge market for its brand. Thus in order to increase their foothold and presence in this high potential market with increasing young students and professionals, they strategically decided to associate with PWI.
This association with PWI will not only help create a buzz and awareness in Pune but all over India, the brand said.
As a part of this tie up, Linc is doing promotional activities in Pune like contests for consumers, retailers, distributors and wholesalers where they will get a chance to meet the Pune Warriors, win hospitality/VIP match tickets, stand tickets, autographed merchandise. These contests will be amplified through mall activations, radio and social media which will help in making Linc a strong and powerful brand in this region.
Customers in Pune can directly enter the contest through retail buy and those in other places can avail it through online booking of merchandise from the e-linc store which opened recently.
The final lucky draw contest shall be held at the Amanora Town Centre, Pune on 28 April. Among the many prizes to be given away, top prizes include flying to Pune and watching the match from hospitality/VIP area, meeting the Pune Warriors team, winning autographed merchandise, and many other prizes. Linc Pen has also planned a mass promotional activity through outdoor, online and radio.
Linc Pen & Plastics managing director Deepak Jalan said, “We have been partnering with various teams in the previous seasons. Through this tie up with Pune Warriors we want to show our support to the spirit of the game and to give an opportunity to our fans to step out and be a part of this high fervor, energy packed tournament.”
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
