Ad Campaigns
Linc Pen creates new ad for Pentonic
MUMBAI: Linc Pen and Plastics Ltd has lauded the resolution and hard work of students who are taking their board exams this year with its brand-new advertising campaign endorsing one of Linc’s most successful product, “Pentonic”. The TVC has been created by the creative agency Brand Bazooka and is live on multiple digital platforms like YouTube and Facebook.
It has already gained wide appreciation for their passion inducing storyline and garnered over 12,000 hits on YouTube and likes on over 64,000 views on Facebook.
Speaking on the latest Exam ad campaign, managing director and CEO Deepak Jalan stated, “Pentonic has to be one of the best offerings from the stable of Linc. With its effortless smooth writing and unique ink flow system, Pentonic enables the students to write their exams with command and confidence. We at Linc, differentiate with innovation, delivering the best possible writing experience for all our consumers at all price points. The new ad campaign is dedicated to the exam warriors who have put in their hard work to achieve success in academics like the spirited soldier of a nation at the battlefield.”
Adding to the thought process behind their latest Advertising campaign Brand Bazooka Advertising Pvt Ltd co-founder and CEO Sadhana Karwal, said “We decided to set aside the tangible benefits and features of the pen and instead create communication that appeals to the psyche of a student preparing for the exams. From the initial feedback from the market, the film has been very well received.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
