Ad Campaigns
LimeRoad Takes Forward International Women’s Day 2020 Campaign #EachForEqual
MUMBAI: With International Women’s Day beckoning right around the corner, LimeRoad, India’s largest independent fashion retailer, has joined this global crusade for equality and launched a campaign that celebrates ‘Collective Individualism’.
While celebrating ‘HER’ has become a vital notion globally, in an equal world where every individual chooses to combat stereotypes and break barriers to collectively narrow the gender gap, it has become vital. While taking forward the essence of this global theme, the campaign launched by LimeRoad, celebrates three achievers who have individually chased their dreams and passions and created a niche for themselves in their chosen professions – regardless of the stereotypes.
The campaign questions the basics of gender equality and the personal challenges faced by the personalities who have broken labels and shattered the glass ceiling which has been enforced by the society and making a bold statement in itself.
The unique journeys of Priya Jha – Country Director Evidence Action (International NGO), Ruchira Hoon (former journalist, now head chef Ek Bar) and photographer par excellence Ashish Chawla, have been captured in videos that will be released on LimeRoad’s exclusive Instagram, Facebook and YouTube handles. Staying true to the campaign’s essence the company has included Ashish Chawla who photographer with his experience of over 17 years, as a gesture to drive home the Each For Equal message.
LimeRoad has long paved the way for equality and for #EachForEqual with having a woman at the helm of affairs, a very high percentage women in the senior leadership team as well as a veritable army of scrap bookers. The very concept of a workplace is alien to a huge percentage of women in India, but thanks to LimeRoad’s unique approach to user-generated content, thousands are now embracing these opportunities and are able to use virtual styling as a means of self-expression, as their connect with the external world, as well as a key source of self-affirmation.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
