MAM
Lilliput launches a new campaign
MUMBAI: Lilliput, the kidswear brand, has launched a new campaign created by Focus Circle Brands.
According to the ad agency, the campaign is about understanding kids and the mother‘s personal life. The commercial will run nationally on leading GEC and Cartoon Network and aims to increase the equity of the brand.
Focus Circle Brands national creative director Rahool Talukdar says, “Lilliput is one of the brands that we have built from scratch, so we have known the audience for long now. Understanding the mother has taken time but the experience has been enriching.”
The commercial, which is directed by Prahlad Kakkar, starts with a kid narrating a speech about his mother at his annual day function. As he proceeds with the speech, he uncovers a secret which, at first, seems like an extra-marital affair. He goes on to the extent of making up stories about his friends‘ parents as well.
This encourages other children at the function to prompt their parents‘ secrets. Finally, the audience heaves a sigh of relief when they discover that the ‘another man/woman‘ is actually the kid. The commercial ends with a song.
Lilliput Marketing GM Kahkashan Afreen added, “Here was a plot that uniquely connected women and mothers. We gave complete freedom to our agency to execute the way they had conceived it. We are even making merchandise themed on the film‘s core concept.”
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
