MAM
Likee’s #DiwaliWishQuiz challenge went viral; Garner Over 108M Views
MUMBAI: Whether you are an ardent Likee user or not, it would have been very hard to restrain from participating in one of its exciting guessing game challenge- #DiwaliWishQuiz. Launched nearly 10 days before Diwali festival, #DiwaliWishQuiz saw massive participation from people across the country garnering over 108 million views with a fan base of 43.7K.
The challenge did not only win the hearts of users, but top influencers such as Ashwitha S (Ashwitha4real), Sudeshna (Sudeshnasworld), Rajeev Rajgor (rajgor_rajeev) and more participated with high enthusiasm and encouraged masses to be part of the challenge. The excitement around the challenge was also felt on the other social media platforms such as Instagram, where users posted dynamic videos with the challenge hashtag. Some lucky users also won exciting gifts such as smartphones, a trendy pair of shoes, and more.
So, what made this new challenge a big hit among the youths?
#DiwaliWishQuiz was unique because unlike other challenges, it was a quiz (of 3 questions set) created by the users and shared with other internet users to guess the right answers. The thrill of the challenge lies in the fact that even though users had to create the quiz within the platform, users were able to share the quiz link with all their friends on different social media platforms or social messaging apps such as Instagram, Facebook, Whatsapp, and others. We bet, for friends taking the quiz was as addictive as it was to create the quiz.
Let's check out the amazing video featuring the #DiwaliWishQuiz challenge
Have you seen anything more entertaining than this? We guess, not!
The App is popularly known for its unique campaigns that bring out the best in users' creativity. In the past few weeks, we have seen some of the most excellent dynamic videos by Likee users owing to the various entertaining campaigns. However, we believe the best is yet to come with Christmas and New Year around the corner.
MAM
VIDA partners with Kolkata Knight Riders, gifts SRK limited-edition electric scooter
Bollywood superstar receives custom DIRT.E K3 Knight Edition as symbol of collaboration.
MUMBAI: Shah Rukh Khan just got a new ride that’s truly fit for a King and it comes with a serious green twist. Electric two-wheeler brand VIDA has teamed up with Kolkata Knight Riders for the upcoming cricket season and marked the partnership by presenting a limited-edition DIRT.E K3 – the Knight Edition – to the team’s co-owner and global icon, Shah Rukh Khan.
The custom scooter symbolises the coming together of two brands that stand for aspiration, confidence, and a progressive, sustainable future. VIDA and KKR aim to engage with a generation that is bold in its choices and ready to drive meaningful change.
The sleek, knight-themed DIRT.E K3 was specially designed to reflect the spirit of the partnership, blending performance with eco-conscious mobility.
This collaboration highlights VIDA’s growing presence in the electric mobility space while leveraging the massive reach and emotional connect of the Kolkata Knight Riders franchise and its charismatic leader.
In a world where style meets sustainability, VIDA and KKR have found the perfect match. With Shah Rukh Khan now officially riding for the Knight Riders off the field as well, this partnership promises to be anything but ordinary. Expect the roads and the stands to get a lot more stylish and a lot more electric.
