MAM
Likee launches Independence Day campaign for Indians across the globe
MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technologylaunches 'No matter where I am, #IAMINDIAN' to resonate the patriotic sentiments surrounding the upcoming occasion of India's Independence Day. The campaign will see Indian users creating high energy videos/duet videos while waving Indian Flag. Likee has also introduced new effects and stickers that users can add to their videos. With this campaign, Likee expects to hit The Guinness World Record with the most number of people waving flags virtually to express their love for the country. Likee has looped in India's international sports sensation Ms. Hima Das to launch the campaign.
Campaign link: https://mobile.likee.video/live/act-14328/?upload=1&from=457
On the special campaign around the Indian Independence Day on Likee, Mr. Aaron WEI, Vice President, BIGO Technology says "The level of enthusiasm and creativity of Indian youth in the past campaigns organized by Likee was beyond any measure. Our I-Day celebration campaign is yet another campaign where we expect high level of engagement and we aim to hit a Guinness World Record with this particular campaign. Considering the expected notable impact of our special campaign, it is not an ambitious target." He further added, "It is a huge campaign for us with all our Indian users as our brand ambassadors."
In June 2019, BIGO Technology rebranded LIKE to Likee encouraging its users to be more of who they are and to go extra with what they are capable of doing. In line with their core brand vision, Likee is organizing the special Independence Day campaign to enable Indian youth to go beyond textual celebration and re-sharing of ad campaigns resonation the patriotic sentiments of Indians. The platform is encouraging youth to utilize their creativity, patriotic energy and Likee's special effects to create powerful videos that have the potential to hit the right cords among Indians and might go viral. One can make impactful videos on their own or with their friends or with influencers.
So far, all the brands present in India have been creating buzz on social media with their unique Independence Day videos or ad campaigns grabbing national as well as global attention. But for the first time, a video social media platform is launching a campaign in collaboration with its users to celebrate Independence Day and hence making the occasion special for EVERYONE! Likee has recently completed its two-year journey in India and celebrated the milestone along with its users in India. The Indian landscape is an important market for Likee and the app is also dotingly used by millions of youth as well as popular celebrities.
Likee is a simple to use short video creating & sharing app launched in 2017 in India. The app is available in different Indianlanguages (Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam, Punjabi, etc). Likee's constant endeavour is to innovate, both technologically and user engagement wise, to make the platform more valuable for the Indian youth.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
