MAM
Likee launches #HoliHai2020
NEW DELHI: Likee, the short-video creation platform by Singapore-based BIGO Technology Pte Ltd, had launched an exciting campaign #HoliHai2020 to celebrate the festival of Holi. The campaign came as a boon for those who live far away from their loved ones, or are afraid of colours and getting drenched. #HoliHai2020 by Likee allowed users to communicate and transmit the real feel of Holi colours through mobile phones. Hence, Likee ensured that not just the wishes, but even the gulal on users’ palms reached those who they love dearly.
Also, the campaign was launched at the time when playing Holi the traditional way could be dangerous for people in India. #HoliHai2020 was heartily embraced by those who were compelled to cancel their travel plans in the wake of the coronavirus menace. The fear and the challenges associated with the disease certainly marred the Holi fervour for many, who were forced to cancel their travel plans. While there was no means to get them home physically, Likee ensured that their Holi was full of colours and fun.
The idea behind introducing the campaign was to provide a platform for safe Holi and bring users’ near and dear ones closer to them, at least virtually. The special Holi campaign was just another feather in the hat of Likee, which often comes up with unique offerings for its users. With Likee’s virtual Holi celebrations, people enjoyed the festivities of Holi without any risk or fear, making it a truly ‘happy’ Holi for all.
Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. In 2019, Likee had also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating in celebrating India's 73rd Independence Day. In the recent App Annie’s year-end report on app trends for 2019, Likee has emerged as No 1 in the breakout category and is also the 7th most downloaded app in 2019.
MAM
VIDA partners with Kolkata Knight Riders, gifts SRK limited-edition electric scooter
Bollywood superstar receives custom DIRT.E K3 Knight Edition as symbol of collaboration.
MUMBAI: Shah Rukh Khan just got a new ride that’s truly fit for a King and it comes with a serious green twist. Electric two-wheeler brand VIDA has teamed up with Kolkata Knight Riders for the upcoming cricket season and marked the partnership by presenting a limited-edition DIRT.E K3 – the Knight Edition – to the team’s co-owner and global icon, Shah Rukh Khan.
The custom scooter symbolises the coming together of two brands that stand for aspiration, confidence, and a progressive, sustainable future. VIDA and KKR aim to engage with a generation that is bold in its choices and ready to drive meaningful change.
The sleek, knight-themed DIRT.E K3 was specially designed to reflect the spirit of the partnership, blending performance with eco-conscious mobility.
This collaboration highlights VIDA’s growing presence in the electric mobility space while leveraging the massive reach and emotional connect of the Kolkata Knight Riders franchise and its charismatic leader.
In a world where style meets sustainability, VIDA and KKR have found the perfect match. With Shah Rukh Khan now officially riding for the Knight Riders off the field as well, this partnership promises to be anything but ordinary. Expect the roads and the stands to get a lot more stylish and a lot more electric.
