MAM
Likee collaborates with Indus App Bazaar to expand reach
MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has announced the collaboration with Indus App Bazaar, India’s Largest Indigenous App Store, to expand Likee's reach in the Indian markets. Likee is now available on Indus App Bazaar for free download and usage. Indus App Bazaar currently caters to 60 million users every day and is a preferred app store among Indians who like to discover and consume digital content in their local or regional languages. As partners, both Likee and App Bazaar aims to achieve mutual objectives of content localization, enhancing user-experience with easy-to-use apps and encouraging diversity.
Likee is a highly-interactive short-video creation app, and the diverse content in local languages on the platform further improves the user experience. Likee’s constant endeavor is to offer content as per the preference of Indian youth, and therefore Likee’s past campaigns were focused on engaging with maximum users, in their regional languages. With the partnership, Likee aims to invite more users to create content in the language of their choice, share their life moments in engaging video formats and connect with like-minded people.
Indus OS Co-founder & CEO Rakesh Deshmukh said, "The consumption of video content is growing exponentially, spurring a sense of community beyond the frontiers of demography and languages. Our collaboration with Likee is a manifestation of a shared vision of reaching out to diverse emerging markets as well as connect with niche audiences. As a platform, Indus App Bazaar will help Likee to maximize localization of the mobile app, increase discoverability and strengthen hold into the local user market to drive downloads and help tap the unexplored potential."
Likee is a popular user-driven app, where user-generated content plays a primary role. Indus App Bazaar is famous among users for its simplified navigation, versatile user recommendation, and user-friendliness. Trending UGC apps such as Likee on App Bazaar will further enhance the user experience of the platform audience. Likee is one of the most preferred mobile apps among Indian youths and has emerged as the platform of choice to express creatively. In India, Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. By collaborating with App Bazaar, Likee has been successful in generating large numbers of downloads and also in getting maximum user recommendations.
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
