MAM
Lifespan introduces its first TVC with brand ambassador Nikhat Zareen
Mumbai: Lifespan, the largest manufacturer of nutraceuticals, herbal, ayurvedic, and personal care products in India, proudly presents its latest TVC featuring its brand ambassador Nikhat Zareen, the celebrated Women’s World Boxing Championship titleholder.
The recently launched #ResultsMatter campaign authentically portrays the remarkable journey of Zareen, who emerged from relative obscurity to triumph in her sport’s highest echelons. The campaign, as depicted in the TVC video, delivers a powerful message that goes beyond mere victory; it emphasizes the importance of achieving the seemingly impossible. This achievement doesn’t solely depend on determination; it also hinges on having the right fuel for one’s body, a crucial aspect in any field. This is where the Lifespan plant-based protein powder range comes into play, tailored for champions and individuals striving for excellence.
The campaign effectively underscores the alignment between Zareen’s story and the brand’s overarching philosophy that centers on the importance of results. Nikhat Zareen is a renowned boxing champion. Despite her impressive achievements, Zareen’s recognition has been limited to the sports community. Lifespan saw an opportunity not only to highlight Zareen’s accomplishments but also to inspire individuals from all walks of life to embrace an active and healthy lifestyle.
The TVC, crafted by PAD Integrated Marketing & Communications, captures Zareen’s journey, from her strenuous training sessions to her triumphant moments in the ring. Beyond portraying her as an athlete, she becomes a beacon of inspiration for anyone aspiring to reach their goals through hard work and dedication.
Speaking on the campaign, Lifespan Industries founder & CMD Narendra Ram Nambula said, “In the world of sports and nutrition, there are tales that inspire and define greatness. Nikhat’s journey from being an underdog hailing from the small city of Nizamabad in Telangana to becoming a world champion is one such remarkable narrative. Through Nikhat Zareen’s story, our aim is to inspire people and make them realize that the impossible can be achieved. As a brand, Lifespan envisions to empower individuals to reach their full potential, both in the world of sports and in life. We strive to offer the necessary fuel to achieve high-performance results for world champions like Nikhat. We firmly believe that with unwavering determination and the right nutrition support, anyone can achieve greatness.”
PAD Integrated Marketing & Communications creative director & co-founder Vivek Reddy noted, “Telling a real story can be challenging, particularly when re-enacting events in an individual’s life. Nikhat’s extraordinary journey is one of those rare underdog stories deserving of an honest narrative that organically ties back to the brand’s purpose of “delivering results” because that is all that matters.”
The TVC will be supported by a comprehensive 360-degree marketing campaign that will have a nationwide reach across India.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
