Account
Life Insurance Corporation (LIC) awards creative & media account
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 28 June 2007 – 11 July 2007.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Calcium Sandoz (Novartis) | Grey Worldwide | Saatchi & Saatchi MPG | 80 -100 million |
Ezeego1.com (Novartis) | Law & Kenneth | 100-120 million | |
Fun Cinemas | Everest Brand Solutions | Marching Ants | 40-50 million |
K Raheja Universal | – | Media Direction | NA |
| Maruti Grand Vitara Escudo | Contract Advertising | Hakuhodo Percept | NA |
| Punjab National Bank (PNB) | – | Garuda Advertising (Delhi) | NA |
| Suguna Poultry Group | – | Media Direction | 100 million |
| Vigneshwara Developers | – | Latitute23 (Delhi) | 50 million |
Creative | |||
| Apollo Health Insurance (project) | – | Mudra Communications (Delhi) | NA |
| Bharti DTH | – | JWT | 800 million |
| Dabur Vatika products | Mudra , Contract | Contract Advertising | 200 million |
| Dell | Euro RSCG (Bangalore) | Euro RSCG (Bangalore) | NA |
| Jeyyam Del (Asian Health & Nutri Foods) | – | Mudra Communications (Chennai) | NA |
| K Raheja Universal | iContract | RK Swamy/BBDO | NA |
| Times Rewards (Times Response) | |||
| Luminous Power Technologies | – | Dentsu Communications (Delhi) | 60-80 million |
| Parle Agro | Grey Worldwide | CreativeLand Asia | 300 million |
| Suguna Poultry Group | – | RK Swamy/BBDO | 100 million |
Creative & Media | |||
Guruji.com | – | Euro RSCG | 50-100 million |
Incredible India (Ministry of Tourism) | – | Span Communications | 30 million |
| Ashok Creatives | |||
Life Insurance Corporation (LIC) | JWT, Mudra, FCB Ulka, Everest Brand Solutions | RK Swamy BBDO, Mudra, FCB Ulka (Empanelled) | 1 billion |
Sona Koyo (Sona Group) | – | Equus Red Cell | 15 million |
Star Health and Allied Insurance | Brand Portrait | Network Advertising | 40-50 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
