Brands
Life Dekho Thoda Extra with India’s Most Affordable Full View Smart Phone Range from Intex – The INFIE 33 & INFIE 3
MUMBAI: After enjoying Dual Selfie camera phones, it’s time for Life Dekho Thoda Extra, as Intex Technologies launches a big & beautiful surprise for consumers with a new range of 18:9 display FULL VIEW smart phones.
Initially, Full View series comes with 2 models – INFIE 33 (5.5 Full View) & INFI 3 (5 Full View). The 4G-Volte smart phones come with Intex UI and Android Oreo GO respectively. Intex UI has innovative features such as Face Unlock, Privacy System, APP Freezer and Android Go has SPY Capture along with varied camera features such as Watermark, Bokeh Effect, Face Cute, Time Lapse in both models. The Life-Size display smartphones with elegant looks & design come at a very pocket friendly price of sub- 5K: INFIE 33 @ ₹5,049/- and INFIE 3 @ ₹4,649/-.
The 18:9 Full View INFIE 3 model is supported with 2.5D curved glass giving a smoother touch & swipe experience and its ergonomic design gives the smart phone a premium and elegant look. INFIE 33 is powered with a 1.3GHz quad-core processor, while INFIE 3 has a 1.1GHz quad core with both devices supporting 1GB RAM to ensure smooth performance and multitasking. The devices are powered with a big 3000mAh & 2000mAh Li-Ion battery giving talktime of up to 13 hours & 9 hours and standby of 230hrs & 180hrs respectively.
Although INFIE 33 & INFIE 3 models run on the latest Android OS, they have been enhanced with Intex UI and Android Oreo GO to enhance user experience on the big screen.
Commenting on the launch of the new FULL VIEW series, Ms. Nidhi Markanday, Director, Intex Technologies, said, “With each passing year, consumer demands especially from the youth keep evolving, leading to ever changing trends in smart phones, the most important tech gadget in our life today. After body design, processor, big display and camera, it’s time for bigger screen ratios giving life-size view and perspective. The Full View Series from house of Intex is all about Big View and INFIE 33 & 3 models are tech marvels for discerning consumers brought in the affordable new sub-5K price point for the market.”
Some of the key features of the Full View series include:
Face Unlock: In view of security, this feature enables users to unlock the smart phone with their face recognition, making the device much more secure.
SPY Capture: This feature keeps a check on any stranger trying to unlock the smart phone with a security pattern and after 3 failed attempts, the front camera secretly captures the image of the person trying to unlock without notification. So, when the owner of the smart phone unlocks the device, the stranger’s captured image is visible.
Privacy System: An independent private system that ensures that only users can view their private information. In the private system, users can even be disguised as a virtual system and will encrypt all your private & sensitive content. Only in INFIE 33 model.
APP Freezer: In order to enhance system efficiency, this feature creates virtual freezer where users can shift those APPs that aren’t used frequently rather than deleting them. This helps in flexible access and independent distribution of mobile phone resources. Only in INFIE 33 model.
APP Clone: This feature enables cloning of Apps like FB, WhatsAPP, etc. so that the user can access multiple accounts. Only in INFIE 33 model.
Bokeh Effect: Users need to choose the focus portion and with Bokeh mode can blur the background with a single camera. Only in INFIE 33 model.
Face Beauty: Various in-built filters for users to enhance their Face Beauty by adjusting the whitening and neat image degrees by up to 6-levels for an adorable photo.
Watermark: Tab a watermark on the photos you like with 6 types of watermarks to choose from – Hotspot, Location, Time, Mood, Lover, & Food. Only in INFIE 33 model.
Additional interesting features include Face Cute that is capable of processing images including videos or live chats. Time Lapse Mode lets you take a photo at time intervals like recording sunrise & sunset; after that, you can play the photos one by one like a movie. This mode also allows you to set multiple different time intervals as per your convenience.
For photography enthusiasts and selfie lovers, INFIE 33 comes with 5MP +5MP camera with dual flash having selfie features like Face Cute, Beauty Mode, Night Mode and INFIE 3 has a 5MP + 2MP camera with single flash with selfie modes such as Face Beauty, Night Mode, Mirror Selfie, resulting in stunning images and elevate photography experience to next level.
The Full View smartphone models come with 8GB ROM that is expandable up to 128GB, allowing users to save as much as they want. INFIE 33 model comes with G-sensor, Proximity and light sensor whereas INFIE 3 has only G-Sensor. The elegant INFIE 33will be available in Black, Blue and Champagne colours, while INFIE 3 in Grey, Gold and Light Blue.
Apart from powerful specifications, the smart phones also include Intex’s key pre-loaded impressive feature services for the users. One such service is Xender app that helps subscribers transfer contacts, photos, SMS, files etc from their old phone to Infie 33. SwiftKey uses artificial intelligence to learn the writing patterns and make suggestions to make messaging easy. Gaana allows the users to enjoy unlimited access to all their favourite songs.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
