Brands
Liberty Shoes unveils innovative NitPro collection
Mumbai: Renowned for its trailblazing initiatives in the footwear industry, Liberty Shoes, a prominent Indian footwear brand, has introduced its latest collection NitPro, as an integral facet of its esteemed athleisure sub-brand, Leap7x.
Liberty Shoes boasts a diverse range of sub-brands, with the popular athleisure collection, Leap7x, rapidly garnering acclaim for its contemporary designs and performance-driven offerings.
Continuing its legacy of innovation, Liberty Shoes presents NitPro, a groundbreaking technology seamlessly integrated into the footwear’s outsole. NitPro infuses the shoes with an exceptional degree of cushioning and featherlight construction, heightening the wearer’s journey by delivering unmatched comfort and a luxuriously cushioned feel with every stride.
The NitPro selection encompasses a versatile array of shoes and slippers catering to men women and kids. Priced from 1099 to 2499 rupees, the collection offers exceptional value for the astute consumer.
According to Liberty Shoes director retail at Anupam Bansal, “The launch of NitPro is complemented by a integrated marketing campaign. It showcases the enchanting designs and features through attention-commanding billboards and engaging social media content. Notably, the NitPro assortment exudes a distinct and contemporary design ethos, spotlighting trendy color palettes that resonate with the sensibilities of today’s fashion-forward yet economically conscious individuals.”
The NitPro line is readily accessible for exploration at all Liberty showrooms, granting customers a tactile encounter with its blend of comfort and style. Additionally, the collection is conveniently available online via the official Liberty Shoes website and other prominent e-commerce platforms.
By incorporating NitPro technology, Liberty Shoes reaffirms its commitment to pushing the envelope, offering ingenious solutions, and elevating the daily footwear experience. Through the NitPro assemblage, comfort and style seamlessly converge, paving the way for a leap forward in the domain of athleisure footwear.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
