Brands
Liberty Shoes unveils innovative NitPro collection
Mumbai: Renowned for its trailblazing initiatives in the footwear industry, Liberty Shoes, a prominent Indian footwear brand, has introduced its latest collection NitPro, as an integral facet of its esteemed athleisure sub-brand, Leap7x.
Liberty Shoes boasts a diverse range of sub-brands, with the popular athleisure collection, Leap7x, rapidly garnering acclaim for its contemporary designs and performance-driven offerings.
Continuing its legacy of innovation, Liberty Shoes presents NitPro, a groundbreaking technology seamlessly integrated into the footwear’s outsole. NitPro infuses the shoes with an exceptional degree of cushioning and featherlight construction, heightening the wearer’s journey by delivering unmatched comfort and a luxuriously cushioned feel with every stride.
The NitPro selection encompasses a versatile array of shoes and slippers catering to men women and kids. Priced from 1099 to 2499 rupees, the collection offers exceptional value for the astute consumer.
According to Liberty Shoes director retail at Anupam Bansal, “The launch of NitPro is complemented by a integrated marketing campaign. It showcases the enchanting designs and features through attention-commanding billboards and engaging social media content. Notably, the NitPro assortment exudes a distinct and contemporary design ethos, spotlighting trendy color palettes that resonate with the sensibilities of today’s fashion-forward yet economically conscious individuals.”
The NitPro line is readily accessible for exploration at all Liberty showrooms, granting customers a tactile encounter with its blend of comfort and style. Additionally, the collection is conveniently available online via the official Liberty Shoes website and other prominent e-commerce platforms.
By incorporating NitPro technology, Liberty Shoes reaffirms its commitment to pushing the envelope, offering ingenious solutions, and elevating the daily footwear experience. Through the NitPro assemblage, comfort and style seamlessly converge, paving the way for a leap forward in the domain of athleisure footwear.
Brands
Ofis Square appoints Yami Gautam Dhar as brand ambassador
Actress to champion flexible workspaces as company expands in Delhi NCR.
MUMBAI: Ofis Square has found its perfect workspace muse and she comes with star power and a grounded, ambitious vibe. The premium coworking and managed workspaces brand has announced the appointment of popular actress Yami Gautam Dhar as its brand ambassador. This marks a significant milestone as Ofis Square continues to rapidly expand its presence across Delhi NCR.
Since its inception in 2022, Ofis Square has carved a niche in the Indian corporate landscape with its “Future Works Here” philosophy. The brand focuses on creating thoughtfully designed, technology-enabled environments that foster innovation, collaboration, and the evolving needs of modern businesses.
Yami Gautam Dhar, known for her credible image and strong connection with modern Indian audiences, perfectly aligns with the brand’s aspirational positioning.
Ofis Square founder Saroj Mittal said, “Yami brings with her a credibility and an energy that genuinely reflects our community people who are ambitious, grounded, and serious about what they do. We’re proud to have her with us as we step into this next phase of growth.”
Yami Gautam Dhar expressed her excitement, “Ofis Square isn’t just building workspaces; it’s trying to change the conversation around how India works. There’s a whole generation of founders, freelancers, and business leaders working differently in spaces that actually inspire them. I’m excited to be part of a brand that’s building for them.”
The collaboration reflects Ofis Square’s commitment to strengthening its role in shaping India’s evolving workplace culture through community building, networking, and industry engagement.
In the competitive world of flexible workspaces, Ofis Square has made a smart move by bringing in a relatable and aspirational face. With Yami Gautam Dhar on board, the brand is set to make workspaces not just functional, but truly inspiring.
