Brands
LG Music Flow with Google Cast launched in US
MUMBAI: LG Electronics USA announced the availability for the LG Music Flow family of Smart Hi-Fi speakers and sound bars, which are among the first devices to feature Google Cast.
LG’s Music Flow is a smart Hi-Fi audio system that takes the experience of reconnecting with music to a whole new level. Google Cast will allow anyone to send music from their Android phone or tablet, iPhone, iPad, Mac, Windows laptop or Chromebook to their Google Cast-enabled LG Music Flow audio speakers and sound bars.
The versatile LG Music Flow Wi-Fi audio lineup for the United States includes the company’s first battery-powered Portable Wi-Fi streaming speaker (Model H4), three additional Wi-Fi streaming speakers (Model H3/H5/H7), and three new Wi-Fi streaming sound bars (Model LAS751M/LAS851M /LAS950M). Each model can be controlled using LG’s intuitive Music Flow mobile app for various Android, iOS or Chromebook mobile devices.
A key competitive advantage for LG Music Flow devices is that they have Google Cast built-in so users will be able to stream music from their mobile devices and listen to tunes from their favorite online music services, including Google Play Music, Pandora, Songza, TuneIn, iHeartRadio and Rdio, among others. Listeners can enjoy higher audio quality than what they would hear with a Bluetooth speaker because the music is sent from the cloud, not a mobile device.
“We are pleased to announce that LG Music Flow will be among the first devices in the market to feature Google Cast. With Google Cast, music lovers will enjoy a customizable premium sound experience with virtually limitless music options,” said LG Electronics USA vice president of marketing David Vanderwaal.
Users can enjoy audio quality beyond what traditional audio systems have offered with Music Flow and Google Cast because the music is sent from the cloud, not mirrored from the mobile device. This particular aspect of Google Cast ensures that other phone operations such as incoming calls or text messages do not disrupt the playback.
LG has integrated additional streaming partners including the popular services Deezer and Spotify to complement customers’ personal music collections. Spotify users can take advantage of Spotify Connect, which will act as a remote, allowing them to control their LG Music Flow speakers through the app.
LG Music Flow is designed to be modular, so customers can start with just one speaker and add more over time to create a customized listening experience throughout their home.
Brands
Amol Parashar invests in Nisaki Gin as strategic stakeholder
Actor shifts from endorsements to ownership with colour-changing craft gin
MUMBAI: Actor Amol Parashar has taken a spirited new turn off screen, investing in premium liquor label Nisaki Gin as a strategic stakeholder. The move marks a clear pivot from brand ambassador to brand believer, signalling a more hands-on chapter in how the actor engages with businesses.
Best known for his performances in the web series Tripling, the historical drama Sardar Udham, and the streaming title Gram Chikitsalay, Parashar has steadily built rapport with younger audiences. An IIT Delhi graduate, he pairs creative instinct with analytical rigour, and says he prefers partnerships rooted in conviction rather than mere visibility.
That thinking found a match in Nisaki Gin, a homegrown label that quite literally changes colour. The spirit shifts hues when mixed with tonic or citrus, turning every pour into a small spectacle. It is chemistry with character, and a conversation starter in a glass.
“Transformation has always been central to my journey as an actor,” Parashar said. “What drew me to Nisaki was the way it captures that spirit through its evolving hues and layered character. India’s premium spirits space is at an interesting inflection point, and I see this as a long term journey rooted in culture, quality and conviction.”
The brand is built around the philosophy ‘Love Every Hue’, celebrating nuance and layered experiences. In a market where identity and taste are increasingly fluid, the gin’s shifting shades mirror the evolving preferences of modern consumers.
Founder Sanchit Agarwal believes the partnership goes beyond capital. “Amol represents versatility and a strong connect with young audiences, which aligns well with how Nisaki is building its brand. His involvement brings not just investment, but insight as we grow across key markets,” he said.
India’s premium gin segment has gathered pace in recent years, buoyed by curious drinkers and the rise of craft labels. With Parashar now on board, Nisaki appears ready to raise a glass to its next phase, proving that sometimes the most interesting transformations happen off screen.
